Most founders treat their pitch deck like a list of data points investors will absorb from start to finish. That's not how it works. In this episode of The Backchannel, Jason breaks down the concept of narrative flow — why you have to constantly re-earn an investor's attention, how to know where to start based on your industry, and what the goal of every deck should actually be (hint: it's not a yes, it's an 'I need to learn more'). If your deck isn't making investors nod along, this episode explains why.