Brands always look at ways to generate more revenue, profit, sales but they often forget that "people don't just buy what you do, they buy why you do it".

Doing a Brand attribute exercise will help you define your brand DNA and help you make better decisions in growing your business.

As a starter, you can ask yourself these 6 simple questions that will help you do that.

1. Culture: 

   How would your customers and employees describe your company?

2. Customers:

   How would you describe your ideal customer?

3. Voice: 

   How you sound to others. If your brand was a person describe them.

4. Feeling: 

   After interacting with your product how does someone feel?

5. Impact: 

   The tangible results. What quantifiable outcome do you provide?

6. Unique Factor: 

   How are you unique different,What makes you special?

    

   If you would like to discuss more one ways to define your brand attributes, drop me a line at [email protected]