Are millennials going to ruin your marketing teams? No, they are going to make them better. Here's how to hire them.

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Instagram made a big announcement this week with the introduction of IGTV. With 1 billion active users, Instagram has the potential of changing the way we watch videos and think about TV forever. Here's why!

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Don't forget to subscribe to The Brand Experience Podcast and to share it with anyone who might be interested using hashtag #TBExPodcast

Subscribe and review on iTunes here: iTunes or Google Play and now on Spotify!
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vero.co a subscription-based social network that isn't supported by ads and that won't use algorithms to influence the way content is being presented. Is this the future of social network platforms? Well, they sure got a lot of new users lately, are you one of them? let's discuss!

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Don't forget to subscribe to The Brand Experience Podcast and to share it with anyone who might be interested using hashtag #TBExPodcast

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In this episode, I talk about the latest stats Youtube has released and the trend of seeing more and more people quitting their day jobs to become full-time video content creators/producers and making good money out of it.

 

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Cheers!

 

 

On today's podcast, I sat down with my good Nectarios Economakis, Founder, and partner @ The PNR to chat about how the world of business and marketing have evolved in the past few years and how organizations can apply new methods like agile to be ready for this real-time and always connected world.

SHOWNOTES

Mentioned by Nectar:

• Shoe Dog: A Memoir by the Creator of Nike: http://amzn.to/2x4A53s
• Banking on Bitcoin on Netflix 

Mentionned by Fred:

Tinker Hatfield: Footwear Design from the Abstract Netflix Original Series.

Fred's interview on The PNR Podcast: http://thepnr.com/future-music-fred-ranger-vice-president-product-marketing-stingray/ 

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Don't forget to subscribe to The Brand Experience Podcast and to share it with anyone who might be interested using hashtag #TBExPodcast

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Cheers!

A special episode today. I was invited by my good friend Nectar to share my vision on the future of music, marketing trends and how we could better leverage technology in the future. All in all, this is just two good friends having a great chat about what they are passionate about: Marketing and technology!

On this episode of The Brand Experience Podcast I chat with Montreal based Creative entrepreneur Christine Roy about growing a business the right way, being a business women in 2017 and tips for young entrepreneurs.

You can find her online here:

http://agentillustrateur.com/ 

https://www.facebook.com/agentillustrateur/ 

https://www.behance.net/agentillustrateur 

 

To continue the conversation, drop me a line at [email protected] or on twitter at http://twitter.com/fredranger

 

Cheers!

Brands always look at ways to generate more revenue, profit, sales but they often forget that "people don't just buy what you do, they buy why you do it".

Doing a Brand attribute exercise will help you define your brand DNA and help you make better decisions in growing your business.

As a starter, you can ask yourself these 6 simple questions that will help you do that.

1. Culture: 

   How would your customers and employees describe your company?

2. Customers:

   How would you describe your ideal customer?

3. Voice: 

   How you sound to others. If your brand was a person describe them.

4. Feeling: 

   After interacting with your product how does someone feel?

5. Impact: 

   The tangible results. What quantifiable outcome do you provide?

6. Unique Factor: 

   How are you unique different,What makes you special?

    

   If you would like to discuss more one ways to define your brand attributes, drop me a line at [email protected]

In this episode I talk about how companies such as Peak Design are winning at marketing their products in non traditional ways.

Any comments or feedback, don't hesitate to find me on twitter, Facebook, Instagram where I'm @fredranger

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

You can Subscribe on iTunes here: iTunes
Or via your preferred RSS podcatcher whit this link: RSS FEED

If you like what you are hearing, please consider rating the show!

Cheers!

Fred

In episode #3 of The Brand Experience Podcast, I share my view on why the best marketing is no marketing and why brands should invest in customer care. Also, as smart as we think our CRM systems, we tend to forget that You can't automate trust!

 

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

You can Subscribe on iTunes here: iTunes
Or via your preferred RSS podcatcher whit this link: RSS FEED

If you like what you are hearing, please consider rating the show!

Cheers!

Fred