TCAST: The Future of Data & AI

If the first part of their discussion explored the parallels between social systems and AI technology, this second half provides insight on how Christian’s work draws inspiration from an unlikely source: the natural world and the animal kingdom. 

From there, he touches briefly upon the responsibility of modern tech professionals to be aware of the social implications of their work, providing words of encouragement to listeners of the podcast within the industry.

  Drawing Inspiration From the Natural World:

Ants leave trail pheromones to food that they find and then return to the colony. This leaves a road for other ants to find, which leads to the collective outcome of being able to feed everyone in the community. Similarly, honey bees coordinate with other bees to maintain their hive and protect the queen.

These are examples of biological systems that are naturally capable of self-regulating— so where’s our capacity to solve that on a larger scale, in business and societies?

Here, Christian discussed the possibility of our efforts being limited because we approach problem solving with a two-dimensional mindset—when in reality, we should be looking at the scenario in three dimensions. For example, one may be able to see, hear, and touch a forest, but they won’t be able to see what happens underneath the soil.

There is a call for us to “move away from the two dimensional, polarizing world that sticks us in buckets and says, this thing is this or that, but there can't be a flexibility or the nuances of an entity in between that can actually move throughout dimensions.”

But is it possible to run multinational corporations and governments as efficiently as beehives without taking away an individual’s creative capacity, while ensuring that the system remains flexible enough to meet challenges brought about by outside forces?

  Former Approaches to Systems of Organizations:

Modern organizations find themselves adapting to a strange new status quo: one where management must deal with remote employees and asynchronous work. It’s a symptom of decentralization in a structure, where control and command has become less concentrated on hierarchy. 

Therefore, the ability to make collective decisions while operating asynchronously is an indication that the business has a strong internal culture that naturally reinforces good decision-making despite the time differences and differences in flows of information.

Prior to this, most organizations preferred to take an authoritarian approach to systems management. This is where the leader is responsible for planning out the entire route from start to finish and people are expected to follow. It works in instances where the leader has a clear vision and knows what needs to be done to achieve it across multiple levels. However, not a lot of people enjoy working in an environment where they are only ever expected to be followers of someone else’s vision. There is little to no room to foster genuine creativity on a micro level/on the ground.

Organizations also try to implement the consensus approach, where everyone communes to find a solution that pleases everyone. While it’s a more democratic method, the process is slow and the end goal remains restrictive for the people on the ground. 

  Is it Time to Relax Our Approach?:

Could a more relaxed approach to implementing a system be in order? Christian muses over a world where companies focused on establishing a strong organizational culture. This would encourage everyone who was hired, who understood and was aligned with the company’s vision and mission, to naturally work towards a solution in both a collective and individual sense. 

This alternative gives more flexibility to individuals and small teams when a new challenge arises. While people still need to attend meetings and management will continue to make room for mistakes, this approach gives people the opportunity to proactively think of how they can use their talents towards their goals instead of wedging them into a box—or turning them into drones. 

Diffusing a small element of the decision-making process could help your organization by injecting a diverse array of perspectives and skillsets. Upper management shouldn’t take the entire burden of thinking outside the box.

  Remaining Ethical in Positions of Leadership and in Tech:

Christian briefly discussed the responsibility of leaders to build diverse teams, especially when they are in the tech industry or developing artificial intelligence. He drew from his personal experience working with an insurance domain to prove his point.

In this case, the domain was working on using AI to scan aerial images and assess the value of a home, seeing if it would fit within their risk profile. However, they found out that the AI system automatically excluded homes with a chain link fence. If this algorithm made it to the market, it would not have underwritten any homes with a chain link fence—which is a common fixture in poor neighborhoods.

This would have created a bias against people who needed insurance the most, and it would have been an unintended outcome of trying to solve a simple problem using AI without the added layer of human intervention. As much as possible, the teams behind AI development need to come from a wide array of backgrounds so that the creation of new technologies incorporate as many perspectives as possible.

  Closing Remarks: to the Tech Professionals of the Future:

Christian encourages professionals employed in data science, analytics, and technology to internalize the weight of their responsibility: their capacity to change the market and directly affect people through products and services. 

“People in positions of decision power, who are practitioners and implementing, have a responsibility to optimize for the right thing, and really be humble and understanding. And that's just something that leaders have to do,” he explained.

He also revealed that what stood out for him the most from TARTLE was the ability to “have a bottomless approach to data collection and ownership.”

TARTLE is our step forward towards a reality where people have better control over their own data. Currently, our personal information is working for the benefit of the wealthiest people and the most powerful organizations in the world. The concept of getting paid for your Facebook account, Instagram posts, and Twitter feed may be a little far-fetched—but this is exactly what makes money for these platforms. The TARTLE marketplace is our work towards inverting this model and bringing back the power to where it truly belongs: the people. www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

If the first part of their discussion explored the parallels between social systems and AI technology, this second half provides insight on how Christian’s work draws inspiration from an unlikely source: the natural world and the animal kingdom. 

From there, he touches briefly upon the responsibility of modern tech professionals to be aware of the social implications of their work, providing words of encouragement to listeners of the podcast within the industry.

  Drawing Inspiration From the Natural World:

Ants leave trail pheromones to food that they find and then return to the colony. This leaves a road for other ants to find, which leads to the collective outcome of being able to feed everyone in the community. Similarly, honey bees coordinate with other bees to maintain their hive and protect the queen.

These are examples of biological systems that are naturally capable of self-regulating— so where’s our capacity to solve that on a larger scale, in business and societies?

Here, Christian discussed the possibility of our efforts being limited because we approach problem solving with a two-dimensional mindset—when in reality, we should be looking at the scenario in three dimensions. For example, one may be able to see, hear, and touch a forest, but they won’t be able to see what happens underneath the soil.

There is a call for us to “move away from the two dimensional, polarizing world that sticks us in buckets and says, this thing is this or that, but there can't be a flexibility or the nuances of an entity in between that can actually move throughout dimensions.”

But is it possible to run multinational corporations and governments as efficiently as beehives without taking away an individual’s creative capacity, while ensuring that the system remains flexible enough to meet challenges brought about by outside forces?

  Former Approaches to Systems of Organizations:

Modern organizations find themselves adapting to a strange new status quo: one where management must deal with remote employees and asynchronous work. It’s a symptom of decentralization in a structure, where control and command has become less concentrated on hierarchy. 

Therefore, the ability to make collective decisions while operating asynchronously is an indication that the business has a strong internal culture that naturally reinforces good decision-making despite the time differences and differences in flows of information.

Prior to this, most organizations preferred to take an authoritarian approach to systems management. This is where the leader is responsible for planning out the entire route from start to finish and people are expected to follow. It works in instances where the leader has a clear vision and knows what needs to be done to achieve it across multiple levels. However, not a lot of people enjoy working in an environment where they are only ever expected to be followers of someone else’s vision. There is little to no room to foster genuine creativity on a micro level/on the ground.

Organizations also try to implement the consensus approach, where everyone communes to find a solution that pleases everyone. While it’s a more democratic method, the process is slow and the end goal remains restrictive for the people on the ground. 

  Is it Time to Relax Our Approach?:

Could a more relaxed approach to implementing a system be in order? Christian muses over a world where companies focused on establishing a strong organizational culture. This would encourage everyone who was hired, who understood and was aligned with the company’s vision and mission, to naturally work towards a solution in both a collective and individual sense. 

This alternative gives more flexibility to individuals and small teams when a new challenge arises. While people still need to attend meetings and management will continue to make room for mistakes, this approach gives people the opportunity to proactively think of how they can use their talents towards their goals instead of wedging them into a box—or turning them into drones. 

Diffusing a small element of the decision-making process could help your organization by injecting a diverse array of perspectives and skillsets. Upper management shouldn’t take the entire burden of thinking outside the box.

  Remaining Ethical in Positions of Leadership and in Tech:

Christian briefly discussed the responsibility of leaders to build diverse teams, especially when they are in the tech industry or developing artificial intelligence. He drew from his personal experience working with an insurance domain to prove his point.

In this case, the domain was working on using AI to scan aerial images and assess the value of a home, seeing if it would fit within their risk profile. However, they found out that the AI system automatically excluded homes with a chain link fence. If this algorithm made it to the market, it would not have underwritten any homes with a chain link fence—which is a common fixture in poor neighborhoods.

This would have created a bias against people who needed insurance the most, and it would have been an unintended outcome of trying to solve a simple problem using AI without the added layer of human intervention. As much as possible, the teams behind AI development need to come from a wide array of backgrounds so that the creation of new technologies incorporate as many perspectives as possible.

  Closing Remarks: to the Tech Professionals of the Future:

Christian encourages professionals employed in data science, analytics, and technology to internalize the weight of their responsibility: their capacity to change the market and directly affect people through products and services. 

“People in positions of decision power, who are practitioners and implementing, have a responsibility to optimize for the right thing, and really be humble and understanding. And that's just something that leaders have to do,” he explained.

He also revealed that what stood out for him the most from TARTLE was the ability to “have a bottomless approach to data collection and ownership.”

TARTLE is our step forward towards a reality where people have better control over their own data. Currently, our personal information is working for the benefit of the wealthiest people and the most powerful organizations in the world. The concept of getting paid for your Facebook account, Instagram posts, and Twitter feed may be a little far-fetched—but this is exactly what makes money for these platforms. The TARTLE marketplace is our work towards inverting this model and bringing back the power to where it truly belongs: the people. www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Is the granddaddy of crypto actually a currency? That’s one heck of a question, especially since many have touted it as exactly that. Bitcoin was supposed to be this decentralized thing that would allow regular people to buy and sell independently of any government system and its fiat currency. However, the way things have developed have prompted many to ask what Bitcoin actually is. Is it a currency, a commodity, or an asset? 

Well, it definitely is not a commodity. A commodity is a tangible good that can be used to actually make things. Its value comes from its usefulness and how much value society places on that use. Bitcoin by its nature is not tangible and can’t actually be used to make anything. 

What about currency? It is called a cryptocurrency after all. Yet, what makes something a currency? It has to be easily transported and transferred to another party at little or no cost. In a sense, Bitcoin is easy to transport because it is strictly digital. You can carry the code or the password to your Bitcoin account around with you in your pocket. However, transferring it is difficult. It actually costs far too much money in electricity and fees to move it from your account to another to justify using it to make purchases. Imagine buying a $1.50 cup of coffee for two hundred dollars just because of all the transfer costs. Not that buying such a small item with it is even possible. Bitcoin can only be divided so much, and given the value of a single Bitcoin, even a Satoshi (the smallest Bitcoin unit) is worth over three dollars as of this writing.

That leaves its value as an asset. Anyone who bought Bitcoin ten years ago, or even two, and seen the value of their investment skyrocket in the time since will definitely attest to the currency’s value as an asset. If you dropped two hundred on it ten years ago and cashed out today, you would definitely be a millionaire several times over. In a way, it is even better than gold. This is because while that shiny rock does a great job storing value, it doesn’t really increase in value. What does that mean? Basically, you can use the same amount of gold to buy a suit today as you would have used fifty years ago. While it is worth more dollars than it was then, that’s only because the dollar is worth less. Yet, the value of gold remains the same, with minor fluctuations. 

Bitcoin however is currently increasing in dollar value at a pace that far exceeds inflation, making it a better investment for growth. At least for now. It has proven exceptionally volatile, increasing or decreasing in value by tens of thousands based on tweets from certain high profile people, or a government policy change. 

How did we get to that point? Why did Bitcoin reach a point where it isn’t a currency, and probably never will be? How did it become a valuable but volatile digital asset? Because it wound up being tied to the U.S. dollar. It didn’t necessarily need to be tied to the dollar but the investment behavior of many drove the public perception in that direction. As soon as people started talking about it in terms of dollars, the die was cast and now the coin that started it all is inextricably linked to a centralized fiat currency. Which in turn means that Bitcoin is now a centralized asset, though it is supported by a decentralized network. 

Perhaps the people behind Bitcoin dreamed too big. Maybe they didn’t understand the dangers of putting it out for everyone right away. It might have been different if that had begun smaller, in a specific ecosystem. 

TARTLEcoin for example is meant for use within the TARTLE ecosystem. It is something that anyone can earn through simple actions and can be easily transported and transferred in a matter of seconds at extremely low cost. It even has a specific value in that each one grants you priority when buyers are looking for data too. Everyone can access and use it and everyone knows exactly what it is for. Perhaps this will be a better way, one that avoids the dollar trap.

What’s your crypto worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Is the granddaddy of crypto actually a currency? That’s one heck of a question, especially since many have touted it as exactly that. Bitcoin was supposed to be this decentralized thing that would allow regular people to buy and sell independently of any government system and its fiat currency. However, the way things have developed have prompted many to ask what Bitcoin actually is. Is it a currency, a commodity, or an asset? 

Well, it definitely is not a commodity. A commodity is a tangible good that can be used to actually make things. Its value comes from its usefulness and how much value society places on that use. Bitcoin by its nature is not tangible and can’t actually be used to make anything. 

What about currency? It is called a cryptocurrency after all. Yet, what makes something a currency? It has to be easily transported and transferred to another party at little or no cost. In a sense, Bitcoin is easy to transport because it is strictly digital. You can carry the code or the password to your Bitcoin account around with you in your pocket. However, transferring it is difficult. It actually costs far too much money in electricity and fees to move it from your account to another to justify using it to make purchases. Imagine buying a $1.50 cup of coffee for two hundred dollars just because of all the transfer costs. Not that buying such a small item with it is even possible. Bitcoin can only be divided so much, and given the value of a single Bitcoin, even a Satoshi (the smallest Bitcoin unit) is worth over three dollars as of this writing.

That leaves its value as an asset. Anyone who bought Bitcoin ten years ago, or even two, and seen the value of their investment skyrocket in the time since will definitely attest to the currency’s value as an asset. If you dropped two hundred on it ten years ago and cashed out today, you would definitely be a millionaire several times over. In a way, it is even better than gold. This is because while that shiny rock does a great job storing value, it doesn’t really increase in value. What does that mean? Basically, you can use the same amount of gold to buy a suit today as you would have used fifty years ago. While it is worth more dollars than it was then, that’s only because the dollar is worth less. Yet, the value of gold remains the same, with minor fluctuations. 

Bitcoin however is currently increasing in dollar value at a pace that far exceeds inflation, making it a better investment for growth. At least for now. It has proven exceptionally volatile, increasing or decreasing in value by tens of thousands based on tweets from certain high profile people, or a government policy change. 

How did we get to that point? Why did Bitcoin reach a point where it isn’t a currency, and probably never will be? How did it become a valuable but volatile digital asset? Because it wound up being tied to the U.S. dollar. It didn’t necessarily need to be tied to the dollar but the investment behavior of many drove the public perception in that direction. As soon as people started talking about it in terms of dollars, the die was cast and now the coin that started it all is inextricably linked to a centralized fiat currency. Which in turn means that Bitcoin is now a centralized asset, though it is supported by a decentralized network. 

Perhaps the people behind Bitcoin dreamed too big. Maybe they didn’t understand the dangers of putting it out for everyone right away. It might have been different if that had begun smaller, in a specific ecosystem. 

TARTLEcoin for example is meant for use within the TARTLE ecosystem. It is something that anyone can earn through simple actions and can be easily transported and transferred in a matter of seconds at extremely low cost. It even has a specific value in that each one grants you priority when buyers are looking for data too. Everyone can access and use it and everyone knows exactly what it is for. Perhaps this will be a better way, one that avoids the dollar trap.

What’s your crypto worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

What can machine learning and data engineering tell us about how social systems are wired to function? As it turns out, these fields are more alike than meets the eye. 

Christian Lemp, an early TARTLE adopter and professional systems thinker, explains that he was drawn to his career path after years of observation and experience in different parts of the world. While Christian originally studied math and economics, which led to a short career in finance, he found himself more attracted to how different communities thought and interacted with each other. 

From there, he took a leap and entered the world of machine learning and data engineering. Christian helped find ways to understand organizations and optimize their work processes. However, he quickly realized that this work entailed untangling a series of systems that were all interconnected—some of which would require more creative, community-centric solutions. 

  Interconnected Problems Require Interconnected Solutions:

The deeper Christian delved into studying operations of organizations, the more he saw that problems in his line of work could not be solved individually. Since all the problems were so intertwined with one another, trying to make solutions one at a time would only reroute the issue to another part of the organization at best, and make the overall situation more dire at worst.

Instead, organizations needed to commune and mutually come to one big solution that could solve all the problems at once. 

Outside of organizations, this is an issue that can also manifest on a cultural and national scale—especially in locations with diverse cultures. For example, the banner of the United states houses numerous states and regions, each with their own special communities. All these communities are bound to have their own personal interests and biases. 

  Is Efficiency An Absolute Good?:

Given how complex all of that is, what place does mere efficiency have in our understanding of it? Not much, at least as it is currently understood. This is true across the board. Many things that seem as though they should be efficient don’t wind up being so at all. 

For example, monocropping is a common practice amongst farmers, where they grow the same crop on the same plot of land year after year. While it is simpler to manage and highly efficient, monocropping also makes the soil less productive over time because it depletes the nutrients found in the soil. As a consequence, it reduces organic matter in the soil and can cause significant erosion. While there are short-term gains for the farmer, it eventually nets a long-term loss because it hurts their soil.

If that is true for an activity like farming, how much more true is it as applied to human society? The fact is that there is simply too much going on in any society for it to be completely understood, much less controlled by any one individual. It’s just impossible. Yet when we get out of the way (for the most part), things seem to organize themselves into a symbiotic relationship. 

Short of that understanding, we tend to try to wedge people into different boxes. This is an effort that is not only doomed to failure but will also sooner or later lead to resistance, which can affect the work we put towards providing solutions as a whole.

 

Closing Thoughts:

With all this information, it may feel like we’ve reached a dead-end for the problems we face in our society: we can’t solve one problem at a time, and thinking of one big all-encompassing solution seems like an impossible task. 

However, the discussion with Christian suggests that there is one simple thing we are capable of doing that can help alleviate the solution: we can treat everybody we come across with dignity. Instead of forcing them to fit into a system based on our preconceived notions, we give them the space to see where they can fit in instead. Those in charge of creating systems should not be building people around systems; rather, they should be taking the time to understand everyone in their complexity, and building systems around people.

This is the kind of work that the TARTLE platform is putting in. We want to provide a safe space for people on the ground to take back control of their data and funnel it to causes and organizations that are important to them. When we give them the power to directly support what reflects their own personal ideals, we empower people to become more united and open to one another. 

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

What can machine learning and data engineering tell us about how social systems are wired to function? As it turns out, these fields are more alike than meets the eye. 

Christian Lemp, an early TARTLE adopter and professional systems thinker, explains that he was drawn to his career path after years of observation and experience in different parts of the world. While Christian originally studied math and economics, which led to a short career in finance, he found himself more attracted to how different communities thought and interacted with each other. 

From there, he took a leap and entered the world of machine learning and data engineering. Christian helped find ways to understand organizations and optimize their work processes. However, he quickly realized that this work entailed untangling a series of systems that were all interconnected—some of which would require more creative, community-centric solutions. 

  Interconnected Problems Require Interconnected Solutions:

The deeper Christian delved into studying operations of organizations, the more he saw that problems in his line of work could not be solved individually. Since all the problems were so intertwined with one another, trying to make solutions one at a time would only reroute the issue to another part of the organization at best, and make the overall situation more dire at worst.

Instead, organizations needed to commune and mutually come to one big solution that could solve all the problems at once. 

Outside of organizations, this is an issue that can also manifest on a cultural and national scale—especially in locations with diverse cultures. For example, the banner of the United states houses numerous states and regions, each with their own special communities. All these communities are bound to have their own personal interests and biases. 

  Is Efficiency An Absolute Good?:

Given how complex all of that is, what place does mere efficiency have in our understanding of it? Not much, at least as it is currently understood. This is true across the board. Many things that seem as though they should be efficient don’t wind up being so at all. 

For example, monocropping is a common practice amongst farmers, where they grow the same crop on the same plot of land year after year. While it is simpler to manage and highly efficient, monocropping also makes the soil less productive over time because it depletes the nutrients found in the soil. As a consequence, it reduces organic matter in the soil and can cause significant erosion. While there are short-term gains for the farmer, it eventually nets a long-term loss because it hurts their soil.

If that is true for an activity like farming, how much more true is it as applied to human society? The fact is that there is simply too much going on in any society for it to be completely understood, much less controlled by any one individual. It’s just impossible. Yet when we get out of the way (for the most part), things seem to organize themselves into a symbiotic relationship. 

Short of that understanding, we tend to try to wedge people into different boxes. This is an effort that is not only doomed to failure but will also sooner or later lead to resistance, which can affect the work we put towards providing solutions as a whole.

 

Closing Thoughts:

With all this information, it may feel like we’ve reached a dead-end for the problems we face in our society: we can’t solve one problem at a time, and thinking of one big all-encompassing solution seems like an impossible task. 

However, the discussion with Christian suggests that there is one simple thing we are capable of doing that can help alleviate the solution: we can treat everybody we come across with dignity. Instead of forcing them to fit into a system based on our preconceived notions, we give them the space to see where they can fit in instead. Those in charge of creating systems should not be building people around systems; rather, they should be taking the time to understand everyone in their complexity, and building systems around people.

This is the kind of work that the TARTLE platform is putting in. We want to provide a safe space for people on the ground to take back control of their data and funnel it to causes and organizations that are important to them. When we give them the power to directly support what reflects their own personal ideals, we empower people to become more united and open to one another. 

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Do you believe that you are on the cusp of a breakthrough on a daily basis? Despite popular belief (and to some extent, the media’s portrayal of success stories), the wildest successes rarely ever happen on a whim. These stories are the result of regular and consistent creative acts, which prime our brain and our mindset to be more receptive for the big reveal to the big solution.

This is the message of Josh Linkner’s book, entitled Big Little Breakthroughs, and he believes that everybody has the capacity to be creative; however, a lot of people hold themselves back for several reasons. It could be due to preconceived notions they have of themselves, a bias against creative thinking, or certain thinking habits. 

  Exercising the Creative Muscle:

We are used to thinking that your creativity is like our height: a physical feature we grow into for a bit, but cannot change eventually. However, the reality is it’s more like our weight. By implementing changes in habit, mindset, and lifestyle, we are capable of making incremental adjustments. 

However, creativity does not exist in a binary. It’s more like our position changes on a spectrum depending on how consistently we choose to exercise our creativity muscle.

There are plenty of misconceptions that prevent us from being creative. The first is that it is only possible to be a creative person in certain industries. We have conditioned ourselves to think that it is only in the arts that we can be creative—but in reality, there are plenty of opportunities to express the right side of our brain across all industries. 

Creativity can be a powerful tool in hyping up conversations with your clients in customer service positions, finding quick solutions to last-minute problems in operations, and extracting meaningful insights from pools of data. 

The biggest blocker of creative output has never been a lack of natural talent, or a lack of opportunity; Josh believes that it is caused by fear and our tendency to stick to safe ideas, while we wait for a “right time” to launch the more provocative ones. It is our responsibility to be more thoughtful of the status quo, and challenge ourselves to find new ways to be creative.

 

Creativity in Nation Building and Social Justice:

In the podcast, Josh shared an insightful discussion he had with Caron Proschan, one of the individuals he interviewed for Big Little Breakthroughs. Caron was a fitness nut who also enjoyed chewing gum. One day, when she reached into her bag for a stick of gum, she realized that it was an eerie shade of blue— almost certainly synthetically produced using who knew what substances.

This small discovery inspired Caron to search for natural alternatives. However, there was no such thing as natural gum. The massive chewing gum industry was run almost entirely by two giant organizations, with no concern for the quality of the ingredients that went into manufacturing gum.

As a result, Caron set out to create the world’s first all-natural gum. She is now the founder and CEO of Simply Gum.

Beyond Caron and her passion towards creating natural snacking alternatives, we see traces of these small changes in other parts of our lives. Rosa Parks is another stunning example of how simple actions can lead to ripple effects. Her act of defiance on the bus was eventually used as a source of empowerment for the civil rights movement. 

This is meaningful because it indicates that the power for change does reside in everyday people; not large corporations, entities, or figures in authority. 

“Sustainable progress usually doesn't come from the stroke of an autocratic leader; it comes from the body of the people.” Josh concluded.

In many situations, the action that starts the ripple effect is always small: saying “no,” or just looking for ways to improve something you love. Creativity is not limited to situations or people that make you feel fear; rather, the sparks for creativity can come from a positive desire or drive to change something.

  Closing Thoughts: Eradicating Anti-Creative Biases:

Big Little Breakthroughs is a rallying call for people to become more aware of the way they limit themselves. Now that we’ve established that everyone is capable of being creative, how do we encourage ourselves to develop it as a skill?

According to Josh, experimentation is the key to making creativity a habit. Trying to solve a problem from the get-go will be difficult; but pinpointing small actions people could take would be a great start.

Josh likened this process to pointillism. Pointillism, which refers to painting in small strokes that eventually blend into an image from a distance, is the perfect metaphor for his message. He challenges everybody, especially the younger generation to find small ideas to work on and rise from every failure with a slight creative pivot.  

It’s inspiring to think that a passing thought is all it can take for you to change the world. www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Do you believe that you are on the cusp of a breakthrough on a daily basis? Despite popular belief (and to some extent, the media’s portrayal of success stories), the wildest successes rarely ever happen on a whim. These stories are the result of regular and consistent creative acts, which prime our brain and our mindset to be more receptive for the big reveal to the big solution.

This is the message of Josh Linkner’s book, entitled Big Little Breakthroughs, and he believes that everybody has the capacity to be creative; however, a lot of people hold themselves back for several reasons. It could be due to preconceived notions they have of themselves, a bias against creative thinking, or certain thinking habits. 

  Exercising the Creative Muscle:

We are used to thinking that your creativity is like our height: a physical feature we grow into for a bit, but cannot change eventually. However, the reality is it’s more like our weight. By implementing changes in habit, mindset, and lifestyle, we are capable of making incremental adjustments. 

However, creativity does not exist in a binary. It’s more like our position changes on a spectrum depending on how consistently we choose to exercise our creativity muscle.

There are plenty of misconceptions that prevent us from being creative. The first is that it is only possible to be a creative person in certain industries. We have conditioned ourselves to think that it is only in the arts that we can be creative—but in reality, there are plenty of opportunities to express the right side of our brain across all industries. 

Creativity can be a powerful tool in hyping up conversations with your clients in customer service positions, finding quick solutions to last-minute problems in operations, and extracting meaningful insights from pools of data. 

The biggest blocker of creative output has never been a lack of natural talent, or a lack of opportunity; Josh believes that it is caused by fear and our tendency to stick to safe ideas, while we wait for a “right time” to launch the more provocative ones. It is our responsibility to be more thoughtful of the status quo, and challenge ourselves to find new ways to be creative.

 

Creativity in Nation Building and Social Justice:

In the podcast, Josh shared an insightful discussion he had with Caron Proschan, one of the individuals he interviewed for Big Little Breakthroughs. Caron was a fitness nut who also enjoyed chewing gum. One day, when she reached into her bag for a stick of gum, she realized that it was an eerie shade of blue— almost certainly synthetically produced using who knew what substances.

This small discovery inspired Caron to search for natural alternatives. However, there was no such thing as natural gum. The massive chewing gum industry was run almost entirely by two giant organizations, with no concern for the quality of the ingredients that went into manufacturing gum.

As a result, Caron set out to create the world’s first all-natural gum. She is now the founder and CEO of Simply Gum.

Beyond Caron and her passion towards creating natural snacking alternatives, we see traces of these small changes in other parts of our lives. Rosa Parks is another stunning example of how simple actions can lead to ripple effects. Her act of defiance on the bus was eventually used as a source of empowerment for the civil rights movement. 

This is meaningful because it indicates that the power for change does reside in everyday people; not large corporations, entities, or figures in authority. 

“Sustainable progress usually doesn't come from the stroke of an autocratic leader; it comes from the body of the people.” Josh concluded.

In many situations, the action that starts the ripple effect is always small: saying “no,” or just looking for ways to improve something you love. Creativity is not limited to situations or people that make you feel fear; rather, the sparks for creativity can come from a positive desire or drive to change something.

  Closing Thoughts: Eradicating Anti-Creative Biases:

Big Little Breakthroughs is a rallying call for people to become more aware of the way they limit themselves. Now that we’ve established that everyone is capable of being creative, how do we encourage ourselves to develop it as a skill?

According to Josh, experimentation is the key to making creativity a habit. Trying to solve a problem from the get-go will be difficult; but pinpointing small actions people could take would be a great start.

Josh likened this process to pointillism. Pointillism, which refers to painting in small strokes that eventually blend into an image from a distance, is the perfect metaphor for his message. He challenges everybody, especially the younger generation to find small ideas to work on and rise from every failure with a slight creative pivot.  

It’s inspiring to think that a passing thought is all it can take for you to change the world. www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Many of the things we interact with on a daily basis have some sort of influence on us. Given how much time we, and especially the younger generations spend scrolling social media on our phones, it is no wonder that what is called social shopping is extremely popular. If a member of Gen Z has a favorite person he follows on Instagram, spending possibly hours a day just scrolling that one person’s posts, listening to their stories, that means there is a degree of admiration, or a desire to be like them. Should this Instagram influencer post about some favorite brand for a product, then it is entirely likely that our hypothetical follower will be buying whatever is being sold. It’s even more obvious when you realize that for Gen Z social media is their preferred source of information. That’s where they spend their time, get information, and get entertained; it’s no wonder that is where they are also spending their money. 

If you think about it, this is really nothing new. We are influenced by what we see and hear, even more so if the person doing the advertising is someone we recognize. That’s why cigarette companies used to spend millions getting celebrities to pose in their ads, or why Bud Light commercials are so memorable, or why the typical Michael Bay movie has more product placement than the Super Bowl. All of that is designed to influence us to buy certain products. 

No one is really immune either. No, not even you. You almost certainly have a t-shirt with a favorite band, or movie, or just some cool company you like to support. ‘But, I wasn’t influenced! I just happen to like that stuff!’ Yes, that is exactly how it works. Don’t worry, it isn’t even necessarily bad. After all, you need a shirt. If you want to pay a couple extra bucks for a shirt with a picture of One Punch Man on it, more power to you. I have several from brands I bought for the express purpose of supporting the brand, even though I can assure you I don’t need another shirt. 

Naturally enough, social media companies have been figuring this out and plenty of apps allow you to buy things directly through them. Instagram for example has a cool carousel with just a few products in it that should be related to whatever you are checking out at the moment. 

Brands have also been finding new ways to capitalize on the trend. They will often seek out popular influencers, or YouTubers or another popular user of a given app and ask them to feature their products. Depending on the nature of the channel and the company, that results in a company paying a person or just allowing them to keep the product in exchange for a review. In this way, the company gets to make sure its products are getting in front of the audience most likely to buy it. That’s a win-win situation for the company because their conversion rate goes up, the influencer makes some side money or at least gets some free gear, and the buyer gets more in-depth knowledge about a product or brand he is buying and a more convenient way to do so. Many influencers even have the integrity to not give a positive review if they just don’t like a given product, meaning the buyer can have higher confidence the products will work as advertised.

If you think about it, what these brands are doing, reaching out to a narrow audience but one that is more likely to be interested in them is very similar to what we advocate for at TARTLE. A brand like Patagonia is clearly using their data to determine where they should best spend their advertising dollars. They are going right to the source when they find influencers using their products who already have an audience to help sell their brand. That is a solid use of data and social media platforms that helps everyone, which we can definitely get behind. 

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

 

 

Many of the things we interact with on a daily basis have some sort of influence on us. Given how much time we, and especially the younger generations spend scrolling social media on our phones, it is no wonder that what is called social shopping is extremely popular. If a member of Gen Z has a favorite person he follows on Instagram, spending possibly hours a day just scrolling that one person’s posts, listening to their stories, that means there is a degree of admiration, or a desire to be like them. Should this Instagram influencer post about some favorite brand for a product, then it is entirely likely that our hypothetical follower will be buying whatever is being sold. It’s even more obvious when you realize that for Gen Z social media is their preferred source of information. That’s where they spend their time, get information, and get entertained; it’s no wonder that is where they are also spending their money. 

If you think about it, this is really nothing new. We are influenced by what we see and hear, even more so if the person doing the advertising is someone we recognize. That’s why cigarette companies used to spend millions getting celebrities to pose in their ads, or why Bud Light commercials are so memorable, or why the typical Michael Bay movie has more product placement than the Super Bowl. All of that is designed to influence us to buy certain products. 

No one is really immune either. No, not even you. You almost certainly have a t-shirt with a favorite band, or movie, or just some cool company you like to support. ‘But, I wasn’t influenced! I just happen to like that stuff!’ Yes, that is exactly how it works. Don’t worry, it isn’t even necessarily bad. After all, you need a shirt. If you want to pay a couple extra bucks for a shirt with a picture of One Punch Man on it, more power to you. I have several from brands I bought for the express purpose of supporting the brand, even though I can assure you I don’t need another shirt. 

Naturally enough, social media companies have been figuring this out and plenty of apps allow you to buy things directly through them. Instagram for example has a cool carousel with just a few products in it that should be related to whatever you are checking out at the moment. 

Brands have also been finding new ways to capitalize on the trend. They will often seek out popular influencers, or YouTubers or another popular user of a given app and ask them to feature their products. Depending on the nature of the channel and the company, that results in a company paying a person or just allowing them to keep the product in exchange for a review. In this way, the company gets to make sure its products are getting in front of the audience most likely to buy it. That’s a win-win situation for the company because their conversion rate goes up, the influencer makes some side money or at least gets some free gear, and the buyer gets more in-depth knowledge about a product or brand he is buying and a more convenient way to do so. Many influencers even have the integrity to not give a positive review if they just don’t like a given product, meaning the buyer can have higher confidence the products will work as advertised.

If you think about it, what these brands are doing, reaching out to a narrow audience but one that is more likely to be interested in them is very similar to what we advocate for at TARTLE. A brand like Patagonia is clearly using their data to determine where they should best spend their advertising dollars. They are going right to the source when they find influencers using their products who already have an audience to help sell their brand. That is a solid use of data and social media platforms that helps everyone, which we can definitely get behind. 

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!