TCAST: The Future of Data & AI

One of the most common topics at TARTLE is the digitization of the modern world. More and more of daily life and of business is conducted online, something that we all know has really taken off in the last year and a half. However, at some point, goods have to be physically produced and distributed. Even if we develop Star Trek level replicator technology, we are still going to need the raw material for that. That means there are and will be factories, boats, planes, trains, and automobiles that transport goods around the world and back again. And that puts us in the world of logistics and supply chain and that is the domain of one Mac Sullivan.

Mac has a staggering resume, including multiple degrees, teaching positions, living in various countries abroad, and is currently the Head of Technology and Digital Promotion at NNR Global Logistics. He has also recently released his first book, The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution. As you might guess, Mac is focused on bringing the very physical world of logistics into the digital age. 

One of the things that Mac calls attention to right out of the gate is how COVID and the resulting acceleration of the digital transformation served as a great catalyst to get even the most luddite like of companies to at least explore the digital realm. A clear example is that according to Forbes, many companies report having engaged directly with customers much more than they have in the past. As you can imagine, direct engagement with customers is exactly the kind of thing we really like here at TARTLE. But I digress. 

However, logistics and supply chains remain somewhat intransigent. How badly is this digital transformation needed in the world of logistics? Very. As Mac himself points out, they are still working on fully integrating the internet into their operations. Goods are still often tracked with pen and paper that might get scanned and sent via fax. Yes, a few of those machines still exist. Essentially, Mac is working on getting a lot of simple office processes automated, things that are still done by people in cubicles entering data on a keyboard. This is actually more important than just streamlining operations. It also will help reduce human error in the form of transcription errors, errors that can cost time and money down the line. 

Money of course is one of the obstacles for a lot of transportation companies. They operate at very low margins and are very adverse to the costs of automating their systems. After all, they have a system in place. It might be slow but it works. Not to mention, these companies are constantly getting pressured to cut costs, not spend money on automating anything. This puts the pressure on Mac to show them the value added by spending some money on tracking and notification systems now and the money it will save down the line by correcting the issues mentioned above and simply making the process more efficient. 

Another barrier is that while there is a lot of excitement about a great deal of digital technology like IoT, 3-D printers, blockchain, and smart contracts, there are few working models on the kind of scale that is needed for a global supply chain. Everything is either small-scale or at the level of the theoretical. 

It is possible to change all this but it will take time. As Mac says, it will have to be pushed by new people entering the field, people who are familiar with the potential of digital technologies and have the education to push logistics into the fourth industrial revolution. 

What’s your supply chain worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

One of the most common topics at TARTLE is the digitization of the modern world. More and more of daily life and of business is conducted online, something that we all know has really taken off in the last year and a half. However, at some point, goods have to be physically produced and distributed. Even if we develop Star Trek level replicator technology, we are still going to need the raw material for that. That means there are and will be factories, boats, planes, trains, and automobiles that transport goods around the world and back again. And that puts us in the world of logistics and supply chain and that is the domain of one Mac Sullivan.

Mac has a staggering resume, including multiple degrees, teaching positions, living in various countries abroad, and is currently the Head of Technology and Digital Promotion at NNR Global Logistics. He has also recently released his first book, The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution. As you might guess, Mac is focused on bringing the very physical world of logistics into the digital age. 

One of the things that Mac calls attention to right out of the gate is how COVID and the resulting acceleration of the digital transformation served as a great catalyst to get even the most luddite like of companies to at least explore the digital realm. A clear example is that according to Forbes, many companies report having engaged directly with customers much more than they have in the past. As you can imagine, direct engagement with customers is exactly the kind of thing we really like here at TARTLE. But I digress. 

However, logistics and supply chains remain somewhat intransigent. How badly is this digital transformation needed in the world of logistics? Very. As Mac himself points out, they are still working on fully integrating the internet into their operations. Goods are still often tracked with pen and paper that might get scanned and sent via fax. Yes, a few of those machines still exist. Essentially, Mac is working on getting a lot of simple office processes automated, things that are still done by people in cubicles entering data on a keyboard. This is actually more important than just streamlining operations. It also will help reduce human error in the form of transcription errors, errors that can cost time and money down the line. 

Money of course is one of the obstacles for a lot of transportation companies. They operate at very low margins and are very adverse to the costs of automating their systems. After all, they have a system in place. It might be slow but it works. Not to mention, these companies are constantly getting pressured to cut costs, not spend money on automating anything. This puts the pressure on Mac to show them the value added by spending some money on tracking and notification systems now and the money it will save down the line by correcting the issues mentioned above and simply making the process more efficient. 

Another barrier is that while there is a lot of excitement about a great deal of digital technology like IoT, 3-D printers, blockchain, and smart contracts, there are few working models on the kind of scale that is needed for a global supply chain. Everything is either small-scale or at the level of the theoretical. 

It is possible to change all this but it will take time. As Mac says, it will have to be pushed by new people entering the field, people who are familiar with the potential of digital technologies and have the education to push logistics into the fourth industrial revolution. 

What’s your supply chain worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Last time, we talked a bit about Mathis Shinnick and his latest company OptiPulse. We focused mostly on how the company’s new Near InfraRed (NIR) technology is being developed and how it will change the world of digital high-speed communication when it is brought to market. Today, we are going to talk more about where Mathis would like to see the company and its technology and the kinds of investors who are helping make the vision a reality. 

One of the most refreshing things about the company is the many grassroots investors that have helped get OptiPulse off the ground. Using an independent funding website called WeFunder (think of it as a Kickstarter analog for investors) has allowed people to get involved for as little as $100. Not only does this help decentralize the typical investing model of looking for a handful of high rollers, but it can also help gauge what the demand for the product will be. If you have a lot of people investing for that minimum amount, it shows that there is a desire for what OptiPulse is offering. Even better, Mathis points out that the comments from these investors reflect something more than just a desire to get a return on their investment. The most frequent comment is that these people are eager to get OptiPulse into their own communities. These early adopters are able to see the potential being offered that will help get their own out-of-the-way corners of the world better connected.

There are other uses for the technology as well. The line of sight NIR sensors have potential use for the self-driving cars that are getting close to hitting the market. Given the low cost, small size and low power consumption of the sensors it would be easy to have roads lined with sensors that communicate with other sensors in the car. Not only would this keep the car on the road, it would also let the car know when something was between it and the road. If another car, a bike, a dog, should step into the road and break the signal between the sensors, the car will instantly know it. If the road sensors are arranged correctly, they could even communicate with each other to let the vehicle’s computer know of hazards that are up ahead, or a fast-approaching car on a side street, giving the car the ability to see beyond the line of sight. And again, given the low power consumption of OptiPulse’s NIR sensors and emitters, it would be possible to power large numbers of them with a couple of solar panels. 

The same technology can also be implemented for tracking information at remote installations such as oil and natural gas pipelines. A network of arrays could be used to transmit data constantly to service centers without the need for cables. Or, one could go with fewer arrays and fly a drone over the line to collect data and then transmit it back to the service centers. Again, no need for cables that need to get repaired whenever a squirrel decides to take a bite (yes, that happens).

As Mathis pointed out last time, it isn’t necessary that OptiPulse completely replace existing infrastructure either. Because of the vast amounts of bandwidth available in the near infrared part of the spectrum, OptiPulse can accommodate existing 4G and 5G technology and actually boost the performance of those devices.

With all of this potential, it is little wonder that OptiPulse has been able to attract a large number of investors eager to see the product brought to market. We’ll be waiting eagerly as Mathis and the others at OptiPulse work to bring their vision of a better connected world to life.

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Last time, we talked a bit about Mathis Shinnick and his latest company OptiPulse. We focused mostly on how the company’s new Near InfraRed (NIR) technology is being developed and how it will change the world of digital high-speed communication when it is brought to market. Today, we are going to talk more about where Mathis would like to see the company and its technology and the kinds of investors who are helping make the vision a reality. 

One of the most refreshing things about the company is the many grassroots investors that have helped get OptiPulse off the ground. Using an independent funding website called WeFunder (think of it as a Kickstarter analog for investors) has allowed people to get involved for as little as $100. Not only does this help decentralize the typical investing model of looking for a handful of high rollers, but it can also help gauge what the demand for the product will be. If you have a lot of people investing for that minimum amount, it shows that there is a desire for what OptiPulse is offering. Even better, Mathis points out that the comments from these investors reflect something more than just a desire to get a return on their investment. The most frequent comment is that these people are eager to get OptiPulse into their own communities. These early adopters are able to see the potential being offered that will help get their own out-of-the-way corners of the world better connected.

There are other uses for the technology as well. The line of sight NIR sensors have potential use for the self-driving cars that are getting close to hitting the market. Given the low cost, small size and low power consumption of the sensors it would be easy to have roads lined with sensors that communicate with other sensors in the car. Not only would this keep the car on the road, it would also let the car know when something was between it and the road. If another car, a bike, a dog, should step into the road and break the signal between the sensors, the car will instantly know it. If the road sensors are arranged correctly, they could even communicate with each other to let the vehicle’s computer know of hazards that are up ahead, or a fast-approaching car on a side street, giving the car the ability to see beyond the line of sight. And again, given the low power consumption of OptiPulse’s NIR sensors and emitters, it would be possible to power large numbers of them with a couple of solar panels. 

The same technology can also be implemented for tracking information at remote installations such as oil and natural gas pipelines. A network of arrays could be used to transmit data constantly to service centers without the need for cables. Or, one could go with fewer arrays and fly a drone over the line to collect data and then transmit it back to the service centers. Again, no need for cables that need to get repaired whenever a squirrel decides to take a bite (yes, that happens).

As Mathis pointed out last time, it isn’t necessary that OptiPulse completely replace existing infrastructure either. Because of the vast amounts of bandwidth available in the near infrared part of the spectrum, OptiPulse can accommodate existing 4G and 5G technology and actually boost the performance of those devices.

With all of this potential, it is little wonder that OptiPulse has been able to attract a large number of investors eager to see the product brought to market. We’ll be waiting eagerly as Mathis and the others at OptiPulse work to bring their vision of a better connected world to life.

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Mathis Shinnick has been working with startups and investors for years. Most recently, he co-founded OptiPulse. Based in Albuquerque, New Mexico OptiPulse is working to revolutionize digital communications. They are developing Near InfraRed technology that tests show are capable of data transmission speeds that leave 5G and even the much lauded Starlink in the dust. How fast? How about 10GB/sec? The potential is actually much greater but that is all current off-the-shelf electronics can handle. 

Just as exciting as the speed is the range that it allows. Photons towards the infrared part of the spectrum have a longer wavelength than radio or microwaves. Normally, that limits the range as longer, lower energy wavelengths can get obscured in the atmosphere. OptiPulse has patented technology that can focus the energy much more like a laser, giving it much greater range. If you are wondering how great the range is, it can send a beam to space with the kind of bandwidth mentioned above. Also, if you caught the part about low energy, that means you don’t need nearly as much power to operate the system, making it cheaper and greener to use. 

That increased range plus lower cost will make OptiPulse the perfect choice for bringing broadband communications to out-of-the-way areas. Well placed towers could provide communication for places that are difficult to reach with any kind of cable. Right away, that makes the OptiPulse system an obviously better alternative than fiber optics or any other option that relies on a hard and continuous infrastructure system. Naturally, this saves considerably on construction costs. There will still be costs of course. The detectors are line of sight, requiring the detectors to be in view of each other. While that means that a number of collectors and emitters are necessary, it also means that the data is more secure since it is harder to intercept a direct beam than something diffused over a wide area.

Another interesting benefit of this developing technology, Mathis points out, is that since it uses light to transmit information, it operates outside of any regulated space. OptiPulse, therefore, isn’t competing with all the cell towers and Starlink that are operating in the radio band. Those other means of communication have to deal with interference from other signals, signals that require devices to filter out the noise that results from the interference. Again, lower cost than other alternatives. 

Mathis also says Optipulse will be easier to update. Since it is a modular system based around towers, towers that are accessible compared to cables in the ground or satellites in space, changing out hardware would be just a drive from the nearest service hub away. Therefore, as the communications technology develops, OptiPulse will be able to keep up with it much easier than anything else on the market or close to the market. 

Yet, OptiPulse need not completely take over either. It could actually work with existing fiber optic technology. Remember, fiber optic is just using light to transmit information through a glass tube in the ground. Existing cable could be mated to an OptiPulse tower to extend the range of the network rather than having to incur the expense of laying a new cable.  

Where are things going in the future? The shift to online work that occurred as a result of Covid has brought a lot of awareness to the need for better connectivity, and to the fact that 5G isn’t delivering on its promise. Even in the relatively few places where it has been implemented, it is underperforming. That has helped OptiPulse attract a number of investors to help bring the company to the next phase, bringing the next phase of connectivity closer to you.

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Mathis Shinnick has been working with startups and investors for years. Most recently, he co-founded OptiPulse. Based in Albuquerque, New Mexico OptiPulse is working to revolutionize digital communications. They are developing Near InfraRed technology that tests show are capable of data transmission speeds that leave 5G and even the much lauded Starlink in the dust. How fast? How about 10GB/sec? The potential is actually much greater but that is all current off-the-shelf electronics can handle. 

Just as exciting as the speed is the range that it allows. Photons towards the infrared part of the spectrum have a longer wavelength than radio or microwaves. Normally, that limits the range as longer, lower energy wavelengths can get obscured in the atmosphere. OptiPulse has patented technology that can focus the energy much more like a laser, giving it much greater range. If you are wondering how great the range is, it can send a beam to space with the kind of bandwidth mentioned above. Also, if you caught the part about low energy, that means you don’t need nearly as much power to operate the system, making it cheaper and greener to use. 

That increased range plus lower cost will make OptiPulse the perfect choice for bringing broadband communications to out-of-the-way areas. Well placed towers could provide communication for places that are difficult to reach with any kind of cable. Right away, that makes the OptiPulse system an obviously better alternative than fiber optics or any other option that relies on a hard and continuous infrastructure system. Naturally, this saves considerably on construction costs. There will still be costs of course. The detectors are line of sight, requiring the detectors to be in view of each other. While that means that a number of collectors and emitters are necessary, it also means that the data is more secure since it is harder to intercept a direct beam than something diffused over a wide area.

Another interesting benefit of this developing technology, Mathis points out, is that since it uses light to transmit information, it operates outside of any regulated space. OptiPulse, therefore, isn’t competing with all the cell towers and Starlink that are operating in the radio band. Those other means of communication have to deal with interference from other signals, signals that require devices to filter out the noise that results from the interference. Again, lower cost than other alternatives. 

Mathis also says Optipulse will be easier to update. Since it is a modular system based around towers, towers that are accessible compared to cables in the ground or satellites in space, changing out hardware would be just a drive from the nearest service hub away. Therefore, as the communications technology develops, OptiPulse will be able to keep up with it much easier than anything else on the market or close to the market. 

Yet, OptiPulse need not completely take over either. It could actually work with existing fiber optic technology. Remember, fiber optic is just using light to transmit information through a glass tube in the ground. Existing cable could be mated to an OptiPulse tower to extend the range of the network rather than having to incur the expense of laying a new cable.  

Where are things going in the future? The shift to online work that occurred as a result of Covid has brought a lot of awareness to the need for better connectivity, and to the fact that 5G isn’t delivering on its promise. Even in the relatively few places where it has been implemented, it is underperforming. That has helped OptiPulse attract a number of investors to help bring the company to the next phase, bringing the next phase of connectivity closer to you.

What’s your data worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Lindsey Pollak is an author, an in-demand speaker, contributor to a variety of outlets from the Wall Street Journal to CNN, and one of the world’s leading career and workplace experts. Of her four books, two have been on the New York Times bestseller list. Her most recent, Recalculating: Navigate Your Career Through the Changing World of Work is a response to Covid and the way it completely changed the way many people get their work done every day. 

Like many of the talented people, we profile Lindsey has taken a circuitous route to get to where she is at. After graduating from Yale, she went to Australia for a couple of years on a Rotary scholarship before going to work for a dot com focused on helping women develop their careers. While she loved the work, the company folded just eighteen months later, a situation that led to Lindsey’s first book, Getting from College to Career: Your Essential Guide to Succeeding in the Real World.

If you’ve noticed, there is a pattern emerging. Lindsey finds herself faced with a crisis situation and turns it into an opportunity. In fact, this is a behavior she recognizes, stating that each book she’s authored is a response to some kind of crisis, with each book being the book she wished she had to help get her through it. Recalculating began when she saw her calendar get very empty when Covid hit. Instead of a calendar full of paid speaking engagements, she found herself with a lot of free time and the need to…recalculate how to pursue her goals in a drastically altered environment. 

It is also the first book she’s written that deals extensively with the importance of mindset. How do you look at the world? How do you view yourself and the contribution you can make? She’s had interviews with women who have been out of the workforce for a while and are convinced that no one would be interested in hiring them and others in the same situation who are full of energy and willing to take on the world. As you can imagine, your mindset can become a self-fulfilling prophecy for good or ill. 

One important mindset to cultivate is the willingness to step outside of the norm, to take a risk, and to think outside the box. Thanks to technology, the opportunities to do this, to act on some wild idea are greater than ever and of course, Covid has made it a necessity for many. When your job disappears or your business goes under you can either sulk or get back in the saddle, even if the horse rides are a little different. Many have started with a simple blog or an Etsy shop and many more are capable of it. Just as an example, I used to work with a guy who decided to take a chance and move to Nashville to pursue a career in country music. He left a job that was guaranteed money, and good money, to take the biggest risk of his life. Currently, he’s one of the fastest rising stars in the industry. He thought outside the box and took a chance. 

Not that it will always be easy. As Lindsey points out, one thing that people need to get used to is rejection. Whether you are applying for a job or submitting an article or a fundraising pitch, you need to have thick enough skin to take ‘no’ for an answer. It’s okay, you aren’t the first person to get rejected and you won’t be the last. You might well apply for a hundred jobs and only get an offer for two. Which is fine, because you only need one. 

The key is to be just a little hard, to be willing to do hard things, to be willing to go against the stream and do the unexpected, and yes, to be willing to take the lumps that come with rejection and not let it stop you. As Rocky Balboa once said, “It’s not about how hard you can hit. It’s about how hard you can get hit and keep moving forward.”

What’s your future worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Lindsey Pollak is an author, an in-demand speaker, contributor to a variety of outlets from the Wall Street Journal to CNN, and one of the world’s leading career and workplace experts. Of her four books, two have been on the New York Times bestseller list. Her most recent, Recalculating: Navigate Your Career Through the Changing World of Work is a response to Covid and the way it completely changed the way many people get their work done every day. 

Like many of the talented people, we profile Lindsey has taken a circuitous route to get to where she is at. After graduating from Yale, she went to Australia for a couple of years on a Rotary scholarship before going to work for a dot com focused on helping women develop their careers. While she loved the work, the company folded just eighteen months later, a situation that led to Lindsey’s first book, Getting from College to Career: Your Essential Guide to Succeeding in the Real World.

If you’ve noticed, there is a pattern emerging. Lindsey finds herself faced with a crisis situation and turns it into an opportunity. In fact, this is a behavior she recognizes, stating that each book she’s authored is a response to some kind of crisis, with each book being the book she wished she had to help get her through it. Recalculating began when she saw her calendar get very empty when Covid hit. Instead of a calendar full of paid speaking engagements, she found herself with a lot of free time and the need to…recalculate how to pursue her goals in a drastically altered environment. 

It is also the first book she’s written that deals extensively with the importance of mindset. How do you look at the world? How do you view yourself and the contribution you can make? She’s had interviews with women who have been out of the workforce for a while and are convinced that no one would be interested in hiring them and others in the same situation who are full of energy and willing to take on the world. As you can imagine, your mindset can become a self-fulfilling prophecy for good or ill. 

One important mindset to cultivate is the willingness to step outside of the norm, to take a risk, and to think outside the box. Thanks to technology, the opportunities to do this, to act on some wild idea are greater than ever and of course, Covid has made it a necessity for many. When your job disappears or your business goes under you can either sulk or get back in the saddle, even if the horse rides are a little different. Many have started with a simple blog or an Etsy shop and many more are capable of it. Just as an example, I used to work with a guy who decided to take a chance and move to Nashville to pursue a career in country music. He left a job that was guaranteed money, and good money, to take the biggest risk of his life. Currently, he’s one of the fastest rising stars in the industry. He thought outside the box and took a chance. 

Not that it will always be easy. As Lindsey points out, one thing that people need to get used to is rejection. Whether you are applying for a job or submitting an article or a fundraising pitch, you need to have thick enough skin to take ‘no’ for an answer. It’s okay, you aren’t the first person to get rejected and you won’t be the last. You might well apply for a hundred jobs and only get an offer for two. Which is fine, because you only need one. 

The key is to be just a little hard, to be willing to do hard things, to be willing to go against the stream and do the unexpected, and yes, to be willing to take the lumps that come with rejection and not let it stop you. As Rocky Balboa once said, “It’s not about how hard you can hit. It’s about how hard you can get hit and keep moving forward.”

What’s your future worth? www.tartle.co

 

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

 

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

 

What's your data worth?

 

Find out at: https://tartle.co/

 

YouTube: https://www.youtube.com/c/TARTLE

 

Facebook: https://www.facebook.com/TARTLEofficial/

 

Instagram: https://www.instagram.com/tartle_official/

 

Twitter: https://twitter.com/TARTLEofficial

 

Spread the word!

Everyone talks about different species going extinct. And for good reason. Anytime a species goes extinct, something unique and unrepeatable has been lost. While most don’t stop to think of it, the same is true for languages. 

Over the course of human history, a great many languages have been lost to the sands of time. When a language disappears, it takes away more than just a few words or sounds, it takes with it a way of thinking, of seeing the world and expressing thoughts about it. When a language is lost, we lose the most important tool for understanding a culture. In fact, you could say that when a language dies, a culture dies with it. That’s because every culture has certain concepts or ways of putting thoughts together that are simply lacking in others. Just as an example, German has a feature that lets people string multiple words together to create one new word that represents a new concept. 

There are numerous old fishing villages in Ireland. In many ways, these villages are the last vestiges of the old Irish language. Not only are there still those who speak the language of their ancestors, there are words and concepts used that are unique to each village, words for the different waves and for different tools that might not exist anywhere else. 

There are a lot of different ways languages are lost. Sometimes, a language evolves so much that it becomes an entirely new one for all intents and purposes. Just try to read a copy of Beowulf in the original Old English. In the past, it was not unheard of for conquering power to outlaw the language of their defeated enemy in order to destroy their culture and assimilate them into that of the victor. Other times, the loss of language is a function of trade. As an upstart company or industry to move in, people will adopt the language that opens up the most economic opportunity. Coupled with the fact that shifting economics can do away with the need for certain concepts, it’s easy to understand how people might unconsciously let the old words and concepts disappear.           

What can be done to preserve languages that are on the verge of being lost? There must be something behind finding the couple of villages that are still speaking Gaelic and putting them in an isolated biosphere. What if we could actually use machine learning to help us preserve at-risk languages?  

These old words can be collected into databases, like giant digital dictionaries. Not only the words and their meanings but the concepts and histories of them can be stored in an easily searchable format. Not only that, but (as has been previously discussed here) machine learning is very good at recognizing patterns. As such, it can be used to help fill holes in the language. To determine the meaning of words whose definition no one recalls, or even point the direction towards whole words that have gone missing. Even better, machine learning can help researchers determine how words were pronounced or how entire sentences might have been put together and so not only preserve a dying language but resurrect one already dead. 

Why, though? Why is any of this important? Because these languages, these cultures are a part of our past and anyone with a hint of historical knowledge will tell you that if you want to know where we are heading, we need to know where we have been. If we want to preserve anything of our own culture, we had best learn why others disappeared in order to prevent ours from taking the same route. 

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Change is a constant and change of some kind is always happening, whether we like it or not. One thing that is true is that change always means losing something, sometimes something good. Alex and Jason discuss a recent article talking about efforts to preserve the ancient languages and cultures of Irish fishing villages and how that relates to machine learning. www.tartle.co