As a contractor, you’re bound to hit slow periods where work seems limited and the phone isn’t ringing. It’s easy to start doubting yourself and your sales process when all you hear is “No.” Steve has also gone through all this, but he didn’t let those No’s get him down. In this episode, he shares his experience dealing with slow periods and offers advice on how to stay positive and stick to your sales process when the No’s keep coming in.   In this episode, Steve discusses:   Steve’s experience of dealing with slow periods in his business   How to stay positive when the NO’s keep coming in   How doubting the Shin-Fu sales process after a few rejections almost led Steve to abandon it, but sticking with it allowed him consistent bookings year after year   Not doubting yourself and your sales process during slow periods   Using history as a guide that slow times are temporary if you keep pushing  
  Resources: 

TCF873: Don’t Let the “NO’s” Get You

Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber.

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This is not a drill, and the results matter! Tom lays down some hard truths about the high stakes of running a business. Every choice you make either helps your business succeed or holds it back. He delivers a wake-up call to all the contractors to make efforts to improve their sales skills so it doesn’t hinder their success. The results of your efforts truly matter. Episode Highlights: [00:00] - Everything you do matters [01:40] - The 2 types of salespeople [02:41] - True sales success [03:47] - Importance of role-playing and consistent practice [05:17] - Sales is a perishable skill [07:00] - Programs to get better at selling [08:10] - Closing remarksResources: 

TCF901: This is NOT a Drill

What is swagger, and why should contractors care about developing it? Tim and Derek discuss the importance of swagger for contractors and how to develop it. They say swagger isn’t just about being loud or boastful. It’s a way of carrying yourself with confidence through your posture and communication style. Swagger gives contractors confidence when speaking to clients and making sales. In this episode, they discuss: 
Swagger, it’s importance for contractors, and how to develop itHaving an abundant mindset when selling, i.e., believing in yourself and your abilities even if you don’t have money or success yetStories about how Tim and Derek have grown their swagger The value of being honest and taking responsibility when mistakes happenSurrounding yourself with people who want to win

Resources: 

TCF900: Swagger

Do you feel like you’re learning business the hard way? Taking punches you didn’t see coming? Well, as a business owner, you’re all students of business whether you like it or not. You are gonna pay tuition no matter what — either by taking punches through trial and error or by investing in coaching upfront. Tom is here to tell you that the smartest thing you can do is commit to coaching like any other important business expense, learn faster, and avoid costly mistakes. Episode Highlights: [00:00] - Story of a contractor who underbid a job [00:39] - Tom’s early days in business [01:21] - Being prepared in business [02:09] - When Tom got into a fight unprepared  [04:38] - Going into battle unprepared leads to losses [05:08] - You will pay tuition one way or another [06:32] - Financial loss due to lack of preparation [09:11] - Commit to coaching to dodge costly mistakesResources: 

TCF899: You Will Pay Tuition No Matter What

Steve is back with another three branches from the Tree of Life. Today, he discusses Permission, Rescue, and Takeaway techniques that you can use during your sales conversations. He wants you to learn and practice these techniques to improve your sales, close deals with happy clients, and make more money. Steve has previously covered STFU, Falling on the Sword, and Bracketing techniques of the Tree of Life of Shin-Fu sales methodology.  In this episode, Steve talks about:The 3 branches in the Tree of Life (sales techniques):Permission – Asking for permission before asking questions or personal information. This helps build trust with the prospects.Takeaway – Taking away parts or options of a job if it seems like they are not interested. When something is taken away from people, it makes them want it more.Rescue – Coming to the rescue when a client seems unsure or struggling

Resources: 

TCF898: Permission, Rescue, Takeaway

Can you break down your pricing for me? As a contractor, this is one of the most common questions you will likely get from clients. But should you actually do it? Tim and Derek answer this question, and whether it is favorable for you to break down your prices for your clients and what to do when customers ask you to do so.In this episode, they discuss:Breaking down prices for customers Potential reasons why customers ask for breakdown pricingHow to handle when customers ask for a price breakdownBeing more transparent without fully breaking down pricesStanding firm on pricing and not backing down from objectionsTips for staying confident about prices, even if customers push back
Resources: 

TCF873: Don’t Let the “NO’s” Get You

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