It‚Äôs the silence between words or notes in music that gives them meaning ‚Äď if we just string words together without breaks, it‚Äôs just noise. Steve uses this fascinating analogy to ask you a question, ‚ÄúAre you making music or noise when you talk to customers?‚ÄĚ He tells you why you need to STFU when you‚Äôre having a discussion. ¬† In this episode, Steve discusses:   The power of silence   Story from Steve‚Äôs early business when he learned how long 60 seconds really feel   Analogy of words or notes in music to tell that words are meaningless without silence   Encouragement to roleplay STFU with people around you   Asking a question and then staying silent is more important than the question itself  
  Resources: ūüíį You didn‚Äôt become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It‚Äôs time to get your shit together! https://thecontractorfight.com/50/¬†  ūüíł Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap¬†  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground¬†  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook¬†  == Grab the Gear == https://gear.thecontractorfight.com/¬†  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber¬† Instagram: https://thecontractorfight.com/ig¬†  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!¬†  Apple Podcasts¬†¬† Spotify

TCF843: STFU

Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber.

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In this episode, Tom talks some tough love to all the contractors dissatisfied with their business and life. He asks you to be honest with yourself about how long you will tolerate the same problems you keep facing year after year, and when will you do something about it? In other words, when will you finally say enough is enough? He wants you to stop going through the same cycle of discontent and shares the solution to help you conquer your discontentment and become a winner in your life and business. Episode Highlights: [00:00] - Discontent among contractors [01:00] - Mile High Profit Summit info [01:28] - Two options for dissatisfied people [03:15] - Two types of dissatisfied contractors [03:46] - Financially struggling dissatisfied contractors [08:48] - Winning but still dissatisfied contractors [11:10] - The solution to your discontent [11:32] - Key characteristics of FWs [11:36] - Truth-teller [11:58] - Own their mistakes and shortcomings [12:58] - Reject victimhood [15:03] - Committed to growth [17:49] - FWs are attractive and draw other winners to them [20:41] - Work with patient urgency [22:54] - Conquering your discontentmentResources: = Click here to get your ticket to Mile High Profit Summit 2024: https://milehighprofitsummit.com/ 
ūüíį You didn‚Äôt become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It‚Äôs time to get your shit together! https://thecontractorfight.com/50/ 
ūüíł Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear == https://gear.thecontractorfight.com/ 
== Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify

TCF896: When is Enough ENOUGH?

How to make your employees stay for years with your company? Join Tim and Derek as they discuss hiring and retaining talented employees long-term. They talk about treating employees well to keep them motivated and productive. They explain that happy and motivated staff means satisfied customers and repeat business. But as a business owner, how do you balance caring for your people while also achieving financial success? Tune in to learn that. In this episode, they discuss:Understanding the employee‚Äôs personalities and strengths when hiringFinding the right job fit according to your employee‚Äôs skills and interests or finding their zone of geniusMaking sure employees are happy in their roles and compensated well so they don‚Äôt have to worry about moneyCharging prices that allow you to pay employees fairly while still making a profitBy 2025, 75% of the workforce is going to be millennials ‚ÄĒ adapting to different generations, like millennials entering the workforceImportance of prioritizing employees‚Äô well-being and happiness to create a thriving business

 Check out Tim‚Äôs hiring post: https://iloveponds.com/apply/   
Resources: ūüíį You didn‚Äôt become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It‚Äôs time to get your shit together! https://thecontractorfight.com/50/ 
ūüíł Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear == https://gear.thecontractorfight.com/ 
== Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 

== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify

TCF895: Knowing Your Worth

Tom‚Äôs guest is Taniela Fiafia, an entrepreneur who started his concrete business and grew it to $2 million in revenue within 3 years, primarily through social media marketing. Taniela discusses his journey from almost going bankrupt with $500k in debt to turning his business around by learning from his mistakes and utilizing social media. He also shares simple tips to help you build your brand on social media and get leads. Episode Highlights: [00:00] - Intro [02:13] - Taniela‚Äôs backstory of starting his concrete business [06:20] - How he went from $500k in debt to profit [09:09] - Tom‚Äôs story of a $28k job that cost him $45k [10:22] - Doing $1 million in revenue in his first year [11:27] - Struggles with alcohol [17:17] - Advice for "someday" goal-setters [18:34] - The power of polarization [20:35] - Taniela‚Äôs social media strategy [23:01] - Focusing on posting volume and polarizing content [26:22] - Targeted advertising on social media [29:08] - Positive replies to negative comments [32:32] - Value of authenticity in resonating with the right audience [34:08] - Quality vs. quantity in content creation [37:06] - Strategy to get more engagement [41:20] - Putting 4 videos a day [42:45] - Some polarizing ideas [44:06] - Keeping the content simple and volume game-oriented [46:57] - Encouragement for contractors to post on social media [48:06] - Challenge for the contractors [52:27] - Details of Taniela‚Äôs coaching group [54:33] - Success is an inside-out game [1:01:58] - Connect with Taniela [1:03:46] - Wrap-up 
Resources: ūüíį You didn‚Äôt become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It‚Äôs time to get your shit together! https://thecontractorfight.com/50/ 
ūüíł Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear == https://gear.thecontractorfight.com/ 
== Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Mentioned in this episode: Battle Ground If you're tired of underachieving in your business head to
https://thecontractorfight.com/battleground/

TCF894: Build the Man and the Business Will Follow

This week, Steve is here with the Tree of Life of Shin-Fu sales methodology. The Tree of Life has 30 branches, with each branch representing a different tool or technique that you can use during your sales conversation. Today, he shares 3 of these techniques (branches in the Tree of Life). If you master these techniques, you‚Äôll have better sales conversations with your prospects and close more deals.  In this episode, Steve talks about:The 3 branches in the Tree of Life (sales techniques):STFU ‚Äď Talking less and listening to the clients more to allow them to share more informationFalling on the sword ‚Äď Prioritizing the client‚Äôs satisfaction over your own egoBracketing ‚Äď Providing a high and low estimate for a project and giving the high estimate first to psychologically prepare the client

 Listen to TCF850 The Psychology Behind the Shin-Fu here: https://thecontractorfight.com/tcf850-the-psychology-behind-the-shin-fu/   
Resources: ūüíį You didn‚Äôt become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It‚Äôs time to get your shit together! https://thecontractorfight.com/50/ 
ūüíł Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear == https://gear.thecontractorfight.com/ 
== Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 

== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify

TCF893: 3 Branches in the Tree of Life

Being known as a good guy seems like a positive thing, but it comes with hidden harm to your business. Tim has gone through the pressures of being a good guy and is here to help. He used to feel bad about charging higher prices, thinking it made him a bad guy. This created a sense of obligation in him to provide special deals to the clients making it hard to run his business. In this episode, Tim and Derek discuss the challenges of being labelled as a good guy and charging fair prices for your services. But don't fret they are here to tell you that you can be a good guy and run a good business at the same time. Just believe in your worth! In this episode, they discuss:Being a good guy in business and the expectations it creates of giving favorable treatment or discountsThe hidden pressures of being a good guyHow giving discounts just to be nice can lose money and hurt your business over timeTim‚Äôs struggle with charging higher prices and feeling it makes him a bad guyCharging what your work is worthTreating all clients the same and not changing prices just because someone seems nice

Resources: ūüíį You didn‚Äôt become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It‚Äôs time to get your shit together! https://thecontractorfight.com/50/ 
ūüíł Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear == https://gear.thecontractorfight.com/ 
== Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 

== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify

TCF843: STFU

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