TCF850: The Psychology Behind the Shin-Fu

You must have come across many prospects who agree to a job and price on the phone but then back out or make excuses when you go to their house for an in-person estimate. Why do they back out? Are you doing something wrong on the phone?    This is where Steve's solution, Shin-Fu, comes in. With Shin-Fu, you’ll never have to return from an in-person estimate without a check. It helps you learn how to secure honest commitments from prospects and prevent time and resource-wasting excuses. Steve shares the psychology behind the Shin-Fu and why it is the contracting success formula! In this episode, Steve talks about: The motivations and reasons why Steve created Shin-Fu The psychology behind the Shin-Fu The five essential steps of the Shin-Fu process:  #1 Motive - Determining the client’s true motive #2 Money - Discussing pricing upfront to prevent surprises #3 Truth - Establishing the truth by getting commitments to prevent excuses #4 Influencers - Presence of all influencers to address any objections #5 Consultation fee - Having a consultation fee to filter out time wasters

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