Tea and Tech with Jennifer

So what is the difference between a strategist, a consultant, and a coach?  That's what I'll be discussing today.  These terms get thrown around a lot, used interchangeably, and used wrong so that just adds to the confusion.

A Strategist will help you get super clear on the plan for your business.  A strategist is always looking for an actionable plan, exactly what the next steps are, and what direction you want to move into.

A Consultant will take something specific off of your plate.  This is where service providers fit in, managing one specific area very well so you don't have to manage it all yourself on a day to day basis.

A Coach will help guide you and ask leading questions, but they won't give you the answers.  They work mainly with mindset, behavior, and emotions that are getting in your way, and aren't always just for your business.

When it comes to hiring someone, you need to understand what your business needs. If you don't have a strategy in place, you should not be hiring a consultant or a coach. You should be getting really clear on that strategy. . And iIf you have a strategy and you're struggling with getting to that next step, but you know what the next step is, then that's usually when you want to hire a coach.

RESOURCES

https://www.stacykessler.me/blog/strategist-consultant-coach

Are you a Strategist, Coach, or Consultant Quiz https://jenniferanastasi.com/quizzes/strategist-quiz

Clearbrand Interview Information https://jenniferanastasi.com/services/#clearbrand

A Subito Media production

When I started my business, I had absolutely no idea what went into running a small service-based business.  I started off hiring coaches, a business coach, a sales coach, and a messaging coach. I even hired two sales coaches.

For many of these coaches, I read all of their content, watched every video, and enrolled in every course. I even hired people for a team because I needed more time to learn.

I learned bits and pieces along the way and was able to eventually gain a full understanding of what my next steps were.

Finally, I joined a program, about six months ago, that ended up seriously changing my business and stopped the endless cycle I found myself in.

The thing about all those courses I bought, books I purchased, and coaches I hired is that when I initially found them, they were geared towards coaches, service providers, and consultants. This tends to be a group that gets lumped together.

What I’ve learned indirectly through this new program is that I'm primarily a service provider and I provide a “done for you” service to each of my clients. I am not a coach.

The coaches I hired were great, but because the goals of these two niches are so different, I was applying the wrong advice and going down the wrong path for a while.

I got to where I needed to go eventually, but the point of hiring someone is to take a shortcut, not the long way around.

Coaches and service providers are not the same. They need very different things in their businesses and I wish I’d known that at the start so that I could’ve hired appropriately for my own business.

If you need help figuring out what you are, a coach or a service provider, take the quiz here!

I work with service providers to help get clarity in their branding so they can easily communicate what they do to attract their ideal clients. If that's something you need help with, check out the Clearbrand Interview.

Resources

• No BS Agency Program: https://www.piasilva.com/
• What You Need to Know About Done-For-You vs. Coaching-Based Business Models https://smallbusinessboss.co/business-models/
• Are you a Strategist, Coach, or Consultant Quiz https://jenniferanastasi.com/quizzes/strategist-quiz

Clearbrand Interview Information https://jenniferanastasi.com/services/#clearbrand

A Subito Media production

This podcast is for service providers who are working with clients on a one-to-one basis. We'll be talking about branding and marketing as they apply to someone who's providing a service in a "done for you" way.
We're going to cover those intimidating parts of the branding process. Sometimes they're just a little bit nerve-inducing. Other times they feel like a mountain that you have no idea how to even start climbing. Either way, we're covering why it's important to figure this stuff out, when to ask for help, and tips and strategies for overcoming. I'll be talking about the tech you can use, systems that work well for service providers, as opposed to what you see plastered all over Facebook these days, and how you can create a service-based business that's thriving. All by keeping your client in the forefront.
So if this sounds like something that's right up your alley, hit the follow button and hang onto your seats as we jump into the wild world of branding.

A Subito Media production