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This week we kick off a new theme: sales channels—and where your next stream of revenue might come from.
Naturally, we start with one of our favourite topics: partnerships.
We explore the difference between partnerships that look good on paper and the ones that genuinely generate business. From big-name ecosystem partnerships to informal alliances with trusted peers, we share what actually creates value—and what’s just logo-swapping.
Along the way we talk about:
Why storytelling is one of the most powerful tools in sales
The difference between brand partnerships vs. revenue partnerships
Why mutual value matters more than equality in a partnership
How strategic alliances can quietly expand your reach
The importance of measuring partnerships instead of letting them run on autopilot
As usual, we also wander slightly off course (in a very British-Canadian way), but we eventually arrive at a simple truth:
A real partnership isn't about signing an agreement.
It's about creating value together that neither side could create alone.
Grab a cup of tea (and maybe a donut) and join us.
In this episode, we continue our March theme of sales channels and turn our attention to one that many businesses misunderstand: social media.
We share a story about collaborating with peers to launch a research initiative—an example of how networks can amplify reach far beyond what any one of us could do alone. It’s a reminder that in a world increasingly flooded with AI-generated content, authentic voices and real collaboration stand out more than ever.
From there, we dive into how social media fits into the sales ecosystem. We talk about why it’s not just a broadcasting platform, how it helps build credibility before the first meeting, and why showing up with a point of view matters more than posting constantly.
We also cover:
Why LinkedIn isn’t the only platform that matters for business
The difference between thought leadership and content noise
How often you actually need to post (spoiler: less than you think)
Why experimentation beats perfection
The importance of knowing who your content is actually for
In short: social media shouldn’t feel like shouting into the void. Done well, it becomes a bridge between conversations, relationships, and real opportunities.
Greetings from Cambridge (where it’s damp but dignified) and Toronto (where winter is clinging on like an overenthusiastic house guest)
In this episode, we wrap up our February focus on the sales process by diving into the tools that actually support it — without falling into the classic trap of buying shiny software to fix a process you haven’t defined.
We kick things off with a story about presentation overload (yes, we’ve all been there). When you show all the work instead of clarifying the intention, you lose the room. So we talk about starting with the outcome, guiding the journey, and trimming the fluff — sometimes by half.
Then we explore the tools that support the three pillars we’ve been building all month:
Building the sales process – Digital whiteboards like Miro and Figma to brainstorm and structure.
Implementing the process – A properly configured CRM (emphasis on properly).
Managing performance – Dashboards, reporting tools like Microsoft Power BI, and call intelligence tools such as Gong and Chorus.
Prospecting smarter – Using LinkedIn Sales Navigator or ZoomInfo to feed the funnel with intention, not hope.
And somewhere in there, we quietly champion checklists, presentation templates, and the radical idea of defining your process before buying tech.
It’s practical. It’s slightly self-deprecating. And yes — we probably got mildly passionate about dashboards again.
Is your sales process helping your team win, or just giving off strong "compliance factory" vibes? 😅
In this episode, we get real about what happens after you’ve built your sales process. Managing it isn’t about beating people with a CRM stick—it’s about coaching, adapting, and focusing on outcomes over task completion.
We chat:> What to do with those rogue lone wolves (who keep winning)
> Why “yes” and “no” are the only good answers in sales
> How leaders accidentally kill their own process with micromanagement
> And Andy’s self-roast for falling into the “planning forever” trap with his book project. (Accountability is live, folks.)
Tune in for laughs, lessons, and the occasional uncomfortable truth!
One of us is podcasting from beside a backyard rink. The other? A hotel at Heathrow. Together, we're solving the world’s sales implementation problems—bad Wi-Fi and all.
In our latest episode, we unpack what it really takes to implement a sales process. Not “announce it and pray”... but actually make it stick.
Some takeaways we loved:
✅ Salespeople use processes that help them win—not ones they’re told to use
✅ You don’t roll out a sales process—you install a new standard
✅ Leadership isn’t just inspection; it’s asking the curious questions that unlock growth
We also debate:
➡️ Should tools be rolled out with the process or phased in?
➡️ Can you really change habits without changing hearts?
Tune in if you’ve ever faced blank stares during a sales kickoff. Or if you're leading one soon. Or if you just like awkward podcast silences and Heathrow ambience.
#SalesLeadership #SalesEnablement #TeaAndTimbits #SalesProcess #ImplementationNotImposition #B2Bsales #Podcast
We just kicked off a brand-new theme for February: SALES PROCESS! (We know, hold your excitement... or don’t.)
In this episode, we:
> Share how one company went from chaos to $37M in revenue gains by implementing the right rhythm
> Talk about why skipping the basics is like building IKEA furniture without the screws
> Break down how to qualify leads, align internal teams, and not let your CRM boss you around
Plus, we discuss the one thing almost everyone forgets to include: how to coach your sales team using the actual process. 🤯
Whether you're sales-adjacent or living in the pipeline daily, you'll walk away with ideas you can implement right now. Or at the very least, you'll hear us confuse "tactical" with "tactile" at some point.
#sales #B2B #salesprocess #leadgeneration #foundationsmatter #businessgrowth #TandTimbits #podcastlife
We're closing out January with a bang—and a whiteboard marker—as we round up our favourite tools for strategy and planning. From digital whiteboards to the unavoidable CRM groan, we're getting real about the tech we love, the tools we tolerate, and the dashboards that make us feel like data wizards. There's talk of Notion (if you can stay disciplined), the mighty Power BI, and a nod to Trello and Asana. We also get a bit deep on risk matrices, reclaiming downtime, and whether the weather is just gaslighting us. If your strategy plan includes "panic and wing it," this one’s for you.
In this episode, we take a brisk stroll through sales team design—yes, really. After Andy kicks things off with a heroic tale of impeccable event planning marred only by the tragic absence of, well, everything he needed, we dive headfirst into the serious business of sales strategy.
We unpack why structure and clarity matter more than ever when it comes to setting your sales team up for success. From aligning roles with business goals, to building for collaboration over competition, to the underrated power of subject matter experts—you'll get insight, humour, and just enough vulnerability to remind you we're all just trying not to leave our laptop on a plane.
If you're leading a sales org, building a team, or wondering why your best people keep burning out, this one’s for you.
Let’s be honest—forecasting and budgeting rarely top anyone’s list of thrilling business topics. But in this episode, we do our level best to prove they can be surprisingly engaging... or at least slightly less soul-crushing.
We dig into what forecasting actually means, why budgets matter even when they feel like guesswork in a spreadsheet, and how misaligned expectations between finance and sales can turn your well-laid plans into a finger-pointing circus. With tales of procurement purgatory and hot takes on top-down forecasting vs. zero-based planning, we reflect on how to make your strategy stick, and your forecast work with your team, not against them.
If you're feeling behind on planning for the year, or just want a little therapy session on how to survive Q1 with your sanity intact—this one’s for you.
Our Grand Plan to Help You Make a Grand Plan
New year, new goals... new excuses? Not this time!
We kick off 2026 by diving headfirst into the warm, welcoming waters of strategy and planning. In this episode, we dust off the whiteboards, dodge post-holiday flu bugs, and talk through how to build a practical, personal, and professional plan that doesn't fall apart by February.
We talk about goal-setting without the guilt, building accountability structures that work, and why writing things down (on actual paper!) still rules. Whether you're aiming to crush sales targets, finally run that 10K, or just avoid total burnout—this episode’s for you.
You'll hear us reflect on the chaos of the holiday season, the wisdom that comes from injury-induced downtime, and why Scott’s knee and Andy’s lungs both staged rebellions over the break. Cheers to planning smarter, not harder!
From the publisher's feed