Tea Time With Tech Marketing Leaders

Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success!

Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and contributing to overall business success.

Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing.  Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels to succeed in enterprise-level brands. Gain valuable insights into the strategies that are driving success in today's dynamic marketing world.

Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.

During a conversation with Revital Libfrand, the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and focus on the greater purpose behind your storytelling efforts.

Dave Corlett, Business Director at Shaped By, joins to discuss brand development for fast-growing tech companies and the challenges that arise in differentiating cybersecurity companies.

Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets.

Kathryn Strachan, Founder & CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance writing 500 titles & meta descriptions, but junior copywriting will evolve rather than be replaced.

In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?"

He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.

Check out all 38 episodes of What's The Problem here: https://open.spotify.com/show/31t9iBWIRanKQDbgUHJcoh

This week, Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.