Cerina is the co-founder of Future Females. After writing her MBA thesis on the Lean Startup Principles, Cerina was motivated to work with entrepreneurs. With a background in Lean Operations, combined with the Lean Startup principles, Cerina believes that systems provide the structure to make employees feel safe, and allow companies to scale. She met Lauren, her co-founder, working as an associate in an accelerator - a lack of female founders and involvement, led to the birth of Future Females. Since then Cerina has worked with hundreds of entrepreneurs, from idea phase to Round C funding and startups who have IPO-ed, in geographies crossing Africa, India, South-East Asia, Europe and the USA.
We speak about the 5 rooted beliefs that Cerina holds, but here are 2 as a teaser:
1. She believes that creativity is the backbone of everything. It is all about finding new ways of solving problems and approaching situations. Let's add some colour and have fun as well!
2. She believes that by helping people perform their best, a company can thrive by getting the most value from them. And find out what she would wish for if she was competing for Miss World!
Her current favourite quote is: "Don't miss out on something that could be great just because it might be difficult". But I quoted for her infamous, and my personal favourite, saying of 'Don't sit in your s**t.' Watch the interview to find out what exactly she means by this.
LinkedIn: https://www.linkedin.com/in/cerina-bezuidenhout-7692b242/
Website: https://futurefemales.co/
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