Should social media content creation be part of K-12 education? Yes, but the answer is more complex than that… 

In this episode of the Fueling Creativity in Education podcast, Dr. Cyndi Burnett and Dr. Matthew Worwood speak with Carrington Faulk, a high school marketing teacher, Google for Education Certified Trainer, and Founder of ‘skilltivity.’, an online education platform that seeks to advance your creative thinking skills. Carrington enjoys educating learners of all ages on how to master subjects in the realm of creativity, technology, leadership, marketing, and innovation.

Tune in to learn why video is such a popular medium for creative expression and how YouTube and TikTok play a powerful role in educating students and connecting them with the world. You’ll also learn the benefits and concerns of integrating video production and social media content creation in the classroom.

“I’ve never seen this many students want to be YouTubers in my life than they do right now. But the big thing that I try to tell them is it’s not what the popular platform [is] now, I tell them to think about what’s going to be popular later and what’s up and coming.” – Carrington Faulk

Carrington shares the tech tools and activities he uses to spark creativity in the classroom along with the real-life opportunities (and dangers) of encouraging kids to use social media to express their creativity. He also sheds light on the importance of teaching students about modern marketing, future trends, the metaverse, and creative leadership. 

Plus… Carrington breaks down his strategy for facilitating the “question-asking” and critical thinking/reflection parts of the creative process, as well as how his personal creativity in music inspires his students’ creativity in the classroom.

“If we aren’t being creative leaders in the classroom, then  we will get left behind as educators.” – Carrington Faulk

Carrington’s Tips for Teachers and Parents:

• Everyone needs to ask more questions. 

• We are in the 4th Industrial Revolution, a workforce where AI and automation is changing the landscape of work every single day. So, students need to understand that the jobs and opportunities they see today may not be the ones they see in the future.

• Each district should have a Chief Creative Officer.

Resources Mentioned:

Subscribe to the skilltivity. YouTube channel

Listen to the episode with Jonathan Plucker

Subscribe to our monthly newsletter!

Eager to bring more creativity into your home or classroom? 

Access various creativity resources and tools & listen to more episodes of The Fueling Creativity in Education Podcast by visiting www.CreativityandEducation.com.

What to learn more about Design Thinking in Education? 

Do you want to build a sustained culture of innovation and creativity at your school?  Visit WorwoodClassroom.com to learn how Design Thinking can promote teacher creativity and support professional growth in the classroom. 

Have a question? Email Dr. Burnett and Dr. Worwood at [email protected]!

You can also find The Fueling Creativity in Education Podcast on Apple Podcasts, Spotify, Audible, and PodBean! Make sure to rate, review, and share the podcast if you enjoy it!

About Carrington Faulk:

Carrington Faulk is a high school marketing teacher and Google for Education Certified Trainer who enjoys educating learners of all ages on how to master subjects in the realm of creativity, technology, leadership, marketing, and innovation. He is the founder of ‘skilltivity.’, an online education platform that seeks to advance your creative skills. In his time away from education, Carrington is a musician (carringtonfaulk.com), owner of ‘MICAH3 - a video branding agency’ (micah3.com), and husband & father to his wife and 4 kids.

Connect with Carrington Faulk on LinkedInFollow him on Twitter