Most casino promotions don't fail because the offer was weak—they fail because the handoffs were weak. When the kiosk goes down, the club line wraps around the corner, and the floor team doesn't know how the offer works, that's not a marketing problem—it's a team problem. This conversation breaks down the Film Review method: a practical framework for running promotions where every department runs the same play, execution gets cleaner, and you stop repeating expensive mistakes. If you're a VP or Director trying to build consistency without adding headcount, this is your playbook.

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