The Casino Business Podcast

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success.

Topics Discussed: - Seeing the sale through the customer's eyes - Storytelling and sales presentations - Casino marketing - Stronger connection with their customers - Projecting yourself into the story - Customers knowing their purpose - Gary Hernbroth’s book - Twist the Familiar 

In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!

Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO.

Watch full video and learn more: https://trio360.vip/casino-innovators-chalkline-on-predictive-freeplay-games-video/

In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We’re talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!

Topics Discussed:– Freeplay sports at casinos – Data collecting – Loyalty programs at casinos – CRM teams at casinos – Sports books – Million dollar freeplay challenge for Kentucky Derby – Player card number – Email marketing

How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry, transparency, negotiating, and much more is discussed in today’s Cocktails at the Tangiers.

Watch full video and learn more: https://trio360.vip/transparency-with-customers-cocktails-at-the-tangiers-nick-ippolito-interview-video/

Topics Discussed:

Telemarketing in the casino industry How long do you have to make an impact with your customer? Transparency with your customers Giving advice while also being respectful Negotiating to find a middle ground

Imagine inventing something that shapes the future of an ENTIRE industry. Craig Shacklett, URComped CEO, interviews AGA’s Gaming Hall of Famer, John Acres, Founder of Acres, to explore his remarkable journey in the casino industry. John began his groundbreaking career in the 70s and has since become a major innovator, holding over 250 patents. He founded multiple successful companies, including Acres Gaming, which was acquired for $143 million by IGT. Through this discussion, Shacklett and Acres delve into the Acres’ fascinating experiences and his game-changing inventions that shaped the casino industry into what it is today. 

Topics discussed: – How John Acres got started in the casino industry – John Acres’ first invention – Who were the big names in the casino industry in the 1970’s – Bringing new technology into casino operations – How was tracking casino play invented – How Progressive Jackpots were invented – What was different about Steve Wynn – How EDT got sold to IGT Gaming – How Acres Gaming sold to IGT Gaming -The evolution of Patents in the casino industry – Using a Challenge offer instead of Freeplay – Cashless Wagering – Increasing the Casino Share of Wallet – Ticket dispenser in slot machines – The process of creating a company and selling

 Learn more: https://trio360.vip/casino-innovators...

In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!

URComped CEO, Craig Shacklett, interviews "BD Slots and the Mrs. of BD Slots" to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry.

Check out BD Slots here:    / @bdslots   

Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-bd-slots-interview-video/

 In this Influencer Interview Series:

Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.

Areas Discussed:

– Background and Influence Scope

– Content Creation and Strategy

– Impact and Marketing Collaboration with Casinos

– Industry Trends and Insights – Personalization and Engagement Techniques

– Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews Jon Deli, NJ Slot Guy, to dive into the burgeoning field of influencer marketing within the casino industry. Check out NJ Slot Guy here: https://www.youtube.com/@NJslotguy Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-nj-slot-guy-interview-video/

In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers

Have you ever strolled through a casino and thought, "Who invented all these games?" or "How did they create this?" We have the answers! URComped CEO, Craig Shacklett, interviews Domenico Pastia, SVP of Global Product for IGT. Together, they explore the creation of slot machines, the origin of ideas, provide a demo of IGT's latest release, "Tiger and Dragon," and more. 

Topics discussed - How do gaming manufacturers come up with new ideas for slot machines? - Slot Machine "studio" meaning - Do new ideas come from players? - How IGT uses focus groups - How do bonus rounds, odds, and lines get developed for slot machines - What new IGT slot game is coming out - Progressive Jackpots - Tiger and Dragon - Release strategy for new slot machines - KPIs for Slot Machines - Tiger and Dragon bonus demonstration

Watch interview: https://urcomped.com/blog/details/4200192/how-are-new-slot-machine-games-created-igt-interview

Locate your favorite games using IGT's Game Search.

Following a controversial comment about removing freeplay, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” explains his reasoning to URComped CEO, Craig Shacklett. Not only is Freeplay on the burner, but Nick also questions other PD systems, comps, host actions and more!

Topics Discussed:

• Eliminate comp buckets and points
• When should casinos use freeplay
• What could replace Freeplay
• The Comp Transaction

Watch interview: https://youtu.be/mfAETaFQIj8

Agua Caliente Resort Casino Spa Rancho Mirage epitomizes luxury with its 16-story building, boasting 340 lavish rooms and suites equipped with top-notch amenities. Agua Caliente Rancho Mirage boasts a sprawling 77,000-square-foot casino floor, renowned for its top-notch slots and table games.   In this interview with Tom Bonanne, VP of Player Development at Agua Caliente Resort Casinos, and URComped CEO, Craig Shacklett, they discuss information about the property, comps for players, the casino floor, things to do in the area, and more! 

Topics Discussed:  - Tom's background in the casino industry - What's special about Agua Caliente - Recreational activities outside the property - Casino floor information - Rewards Program - Interesting facts about the hotel  - Perks included in offers

Interested in comps at Agua Caliente? See what you qualify for: https://urcomped.com/offer/details/314693/stay-and-play-at-agua-caliente-resort-casino-spa-rancho-mirage

Back in high demand, Nick Ippolito Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how to build a casino player development program from the ground up. Stemming from a YouTube comment, this interview tackles important data metrics to consider when building a PD program, using that data to structure PD, and more!

Topics Discussed:  Using results versus testimonials Importance of Data How do you start a Player Development Program PD data versus Marketing Data Utilizing data to determine growth areas How to structure Player Development What PD leaders should know Needs of Player Development Softwares Understanding Marketing channels Map out the Critical Path

Learn more: https://trio360.vip/how-to-build-a-casino-player-development-program-cocktails-at-the-tangiers-nick-ippolito-interview/