Team with the Queen

15 years in the NDIS. Now head of marketing for one of its most data-driven providers. So why does Solomon say every provider's marketing is broken?

CHAPTERS
0:00 Welcome to Team with the Queen
0:48 Why Solomon is the first guest
2:00 From Fiji to 15 years in the NDIS
4:30 Starting at DSA and working the front line
6:30 The Criminal Justice Program years
9:00 Black don't crack and the Venezuelan heritage detour
10:50 Aligned Community Care and why they built their own CRM
13:30 The data justification trap most NDIS providers fall into
18:00 Elevate Youth Lab and the "Queen" origin story
21:00 The headbands game (and the shark-head story)
27:30 What's on Solomon's forehead?
30:15 A word from our sponsor: Wholii
30:50 Back to the game
32:30 Why content in the NDIS sector is broken
33:50 "Hey guys, my name is Solomon" – scroll
40:15 Vincent Shian: 127 likes, under 100 connections
43:45 Vulnerability is the strategy
46:20 The hard question: ethics of marketing vulnerable people
49:25 The Lamborghini-NDIS problem
51:00 Gigi's celebrity question
52:30 Inclusive influencing: the centre Solomon would build
58:30 10 years from now, what will the sector say?
1:00:50 The Marshall Islands ripple story
1:02:00 Why community services are invisible online

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This conversation goes deep on what's broken with how the NDIS markets itself, and the small shifts that change everything. Solomon's 15-year origin story. Why Aligned built their own CRM. The post that got 127 likes with under 100 connections. The ethics of marketing vulnerable people. The kind of inclusive content centre Solomon would build if money was no object.

There's also a headbands game. And a shark head. Stay for both.

Solomon Rokotavaga is Head of Marketing & Community Engagement at Aligned Community Care, an NDIS provider specialising in complex mental health. Aligned Community Care is also a presenting sponsor of this episode.
LinkedIn: https://www.linkedin.com/in/solomon-rokotavaga-26a466107/
Website: https://alignedcommunitycare.com.au
YouTube: https://www.youtube.com/@AlignedCommunityCare

Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab.
LinkedIn: https://www.linkedin.com/in/yosmerys-aparicio-cuencas/
Website: https://linktr.ee/Yosmerys

@teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortightly.

Team with the Queen is a Supporting Communities Australia production.

#NDIS #ContentMarketing #SupportCoordinator

Thank you for listening to Team with the Queen.

You can find us on TikTok, Instagram and YouTube as @teamwiththequeen