Edge of Growth

Tech, AI, and Human Connection in Sales


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Hannah Ajikawo speaks with sales development expert Seth List about balancing technology with authentic human connection in modern sales.

  • Tech supports, it doesn’t sell: Use AI and tools to simplify tasks, not replace human interaction.
  • Keep it personal: Your authenticity and curiosity set you apart, not the tech or pitch.
  • Leaders must think big: Sales leaders should understand data, tech, and operations to align strategies.
  • Learn your tools: SDRs must invest time to master the tech stack for better performance.
  • Key Takeaway: Authentic human connection, supported by smart tech use, is the winning formula for sales success today.

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    Edge of GrowthBy Hannah Ajikawo