Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more.

Timestamps:

0:00 Introduction

0:51 Why is long-form video content to important for brands?

5:18 Joe Rogan's success

7:27 Deep musical theory, hardcore history, and tribal behavior

9:31 Distribution of long-form content

12:45 How Phil would grow a brand with video

15:33 Finding and defining your target audience

17:57 Wistia vs. Youtube

23:06 Is Wistia better for SEO than Youtube?

25:40 Phils former live in SEO

31:26 Playing the long game

32:24 What you can learn from music about brand building

33:45 Phil's path to music

36:03 3 quick-fire questions

Show notes:

https://twitter.com/philnottingham

https://www.linkedin.com/in/philnottingham/

https://www.youtube.com/user/MailChimp

https://www.andertons.co.uk/

https://www.bbc.co.uk/programmes/b008mj7p

https://sparktoro.com

https://wistia.com/series

https://wistia.com/learn/marketing/wistia-vs-youtube

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