Everyone thinks Netflix killed Blockbuster… but former CEO Jim Keyes says the real story is very different.

In this TECH BYTE clip from Tech Leaders Untold, Jim reveals what really happened behind the scenes: how Blockbuster was actually ahead of its time in streaming, why a potential deal with Enron could have changed entertainment forever, and why Netflix’s $50 million offer wasn’t the sure bet history makes it out to be.

He also shares the lost story of Blockbuster's Total Access, a hybrid DVD-by-mail and in-store exchange model that beat Netflix’s convenience long before streaming took off.

What went wrong? Bandwidth. Timing. And the 2008 financial collapse that crushed the company’s transformation just as it began.

If you think you know the Blockbuster story, think again.

You’ll learn:

• Why Blockbuster’s tech strategy was years ahead of competitors
• The untold role of Enron and Movielink in early streaming
• Why Netflix wasn’t the obvious winner in 2000
• How timing and perception shaped one of the biggest myths in business