This week on Tech Can’t Save Us, host Paul David is joined by Gary Bonilla, Co-Founder of GoodMora, a company pioneering structural intelligence. AI-driven tools that make the hidden architecture of a business visible, measurable, and adaptable. Gary’s career spans newsroom reporting, global brand strategy, and creative leadership at Nickelodeon, where he helped revive icons like SpongeBob SquarePants and Dora the Explorer, and later at Interpublic Group, where he led strategy across multinational portfolios including Nestlé and Unilever.
Gary explains why most organisations still treat AI as an add-on (automating content or workflows) while ignoring the structural systems that shape decisions, incentives, creativity, and trust. At GoodMora, he and his team use AI, ontology, and graph technology to map how a business truly functions: where alignment breaks down, where workstreams become “orphaned,” and where strategy fails long before execution. This structural visibility enables leaders to simulate transformations before they spend, turning strategy from guesswork into science.
The conversation explores how adaptability has become the defining competitive advantage, why creativity and data must work together (not in opposition), and how brands can evolve from static assets to living systems that sense and respond to real-time signals. Gary also shares insights from GoodMora’s early pilots, including how mapping organisational trust and decision flows uncovered strategic blind spots for a major healthcare group pursuing AI at scale.
Paul and Gary dig into leadership, transformation failure rates, the future of brand building, and the role AI will play in collapsing the traditional gap between strategy and execution, enabling leaders to “play” again, rather than manage from the sidelines.
Find more about GoodMora here: https://www.goodmora.ai/
Read Gary’s white paper on Structural Intelligence: https://www.linkedin.com/pulse/ai-driven-talent-augmentation-empowering-future-edgardo-bonilla-guuie/
Follow Gary Bonilla here: https://www.linkedin.com/in/garybonilla1/