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Paul Wiefels is the MD and Co-founder of the Chasm Group LLC and is master of Go-To-Market strategy for the Tech Industry. We caught up with him in the episode of Get Amplified to find out what tech companies should be focusing on in 2021.

Paul shares how there is such little difference between technology offerings from tech companies in the same category and how aligning and motivating the troops is the key to success. In a nutshell it is all about speed to market. This is a not to be missed episode.

“Tech is very mainstream now. We are no longer mystified by​ technology … Tech companies are always fighting in a time-based competition . . . Nowadays there’s not more than 10 cent worth of difference in tech in the same category. How you take things to market is just as important as what things you’re taking to market. How you’re organising your troops inside the company is even more important than it was previously.”

Further Info

Paul talks about the technology adoption lifecycle and describes ‘the chasm’ which is detailed in Geoffrey Moore’s well regarded book,  Crossing the Chasm.

If you enjoyed this one, we think you’ll love our conversation with Geoffrey Moore: A Chicken Can Only Lay One Egg At a Time

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