Tech Decode: Gen Z Edition delves into the growing dynamism of Generation Z as they redefine the intersection of technology, culture, and society in 2025. This generation, born between the late 1990s and early 2010s, thrives in a digitally immersed world, leveraging their innate fluency in social media, mobile tech, and artificial intelligence. As digital natives, they are naturally inclined toward mobile-first technologies—75% of them prioritize mobile devices for everything from shopping experiences to news consumption, and platforms like TikTok and Instagram have become their de facto search engines and entertainment hubs.
One defining trend is the shift toward immersive and interactive digital experiences. Over 47% of Gen Z engages with augmented reality (AR) and virtual reality (VR), viewing these tools as essential extensions of their digital lives rather than novelties. This has led brands to innovate rapidly, creating AR filters and VR events to capture their attention. Additionally, Gen Z’s content preferences are shaped by a demand for personalization and authenticity—qualities they expect from brands seeking their loyalty.
Gen Z’s cultural significance extends beyond technology. They are staunch advocates for social justice, inclusivity, and sustainability, and these values inform their consumer behavior and workplace expectations. From demanding transparency in AI use to reshaping workplace diversity, they are influencing industries and societal norms alike. Despite their strong sense of activism and collective action, many in this generation also grapple with anxiety tied to constant digital engagement, highlighting the need for balance in their hyper-connected routines.
In 2025, their influence on media consumption remains unmatched. A staggering 81% of Gen Z spends over an hour daily on social platforms, with short-form, community-oriented content like memes and podcasts resonating the most. They are also innovating in digital slang, creating language unique to their generation, while maintaining cross-generational communication with millennials and others through shared platforms.
Tech Decode: Gen Z Edition is not just an exploration of their tech habits but a window into how they are reshaping the future—blurring the lines between digital and physical, championing meaningful causes, and rewriting the rules of engagement for brands, workplaces, and communities. Their story is one of transformation, blending optimism, activism, and a profound impact on the world around them.
This content was created in partnership and with the help of Artificial Intelligence AI