Tech Decode: Gen Z Edition dives into how the digital-native generation is reshaping technology, work, media, and shopping in 2025. For Gen Z, technology is less a tool and more a canvas for self-expression, collaboration, and control. As reported in Digital Media Trends 2025 by Deloitte, this generation leads the shift away from traditional cable and subscription media, increasingly favoring algorithm-driven, social video platforms like TikTok, YouTube Shorts, and Instagram Reels. These platforms do more than just entertain—they set cultural trends and influence how brands, creators, and even studios engage and collaborate. Deloitte points out that more than half of Gen Z feels a stronger connection to online creators than to celebrities, making influencer partnerships and social-first storytelling an essential part of any brand’s strategy.
In the workplace, Gen Z faces both challenges and opportunities. According to Firstpost, 2025 has seen over 180,000 global tech jobs lost, with automation and AI adoption making entry-level positions in many fields vanish or become harder to land. A global survey highlighted by Firstpost shows that 41% of business leaders say AI is now directly reducing headcount, particularly in junior roles that traditionally allowed for hands-on learning and upward mobility. This trend is causing deep anxiety for Gen Z, who now must compete with machines from the very start of their careers and face the task of upskilling faster just to keep pace.
Shopping and style are also being redefined by this generation. DressX explains that Gen Z doesn’t passively consume trends; they curate, customize, and collaborate. Their shopping journey starts with saving inspiration on Pinterest or TikTok, testing outfits with AI-generated styling tools, and engaging in virtual try-ons before making a purchase. Over 70% of Gen Z seek immersive, interactive shopping experiences, blurring the boundary between digital and physical style. They want customization, aesthetic control, and the power to experiment—whether it’s through avatar styling in gaming platforms or blending online prompts with real-world fashion. This interactivity isn’t just a bonus, it’s a baseline expectation.
As tech continues to intersect with every aspect of Gen Z’s lives, brands and employers are being called to rethink everything from content creation to recruitment and user experience. For those looking to connect, the message is clear: offer tools for creation, platforms for collaboration, and experiences that feel authentic, inclusive, and data-driven. Gen Z’s digital fluency and demand for transparency will keep shifting the tech landscape, one swipe at a time.
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