Is your "all-in-one" platform truly integrated—or just a bundle of products under the same logo? Vendors love selling the vision of unified tech, but too often you're stuck juggling multiple interfaces, clunky dashboards, and costly inefficiencies disguised as simplicity

In this episode, Max Clark exposes the Single Vendor Myth, revealing why many so-called “unified” solutions fail to deliver on their promises. He breaks down real-world examples of platforms that claim to integrate networking, security, and remote access - but instead leave IT teams juggling disjointed tools. Learn what questions to ask before committing to a vendor, how to spot red flags in “integrated” solutions, and what truly seamless tech should look like.

Don’t fall for the myth—tune in now and make smarter technology decisions!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!
***
Website: www.itbroker.com
Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
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#informationtechnology #technology #tech #CEO #cfo #cto #business #techbusiness #enterprise #techcommunity #vendors #tech4good #businessadvise #techcommunity

Overpaying for SIP trunking without realizing it? Many businesses think they’re getting a great deal—until hidden costs pile up. From misleading rates to unnecessary bundles, vendors have plenty of ways to squeeze more from your contract.

In this episode, Max Clark exposes the pricing tricks and industry secrets that SIP trunk providers don’t want you to know. He breaks down how to decode your contract, identify hidden fees, and negotiate a deal that actually works for your business. Learn why per-channel pricing can be a trap, how to compare providers the right way, and what key terms to watch for before signing anything. If you’re using SIP trunking for your phone system, this is the insider knowledge you need to cut costs and optimize your setup.

Don’t get caught in a bad deal, arm yourself with the knowledge to negotiate smarter. Tune in now and take control of your SIP trunking costs!

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!
***
Website: www.itbroker.com
Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Page 
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#informationtechnology #technology #tech #CEO #cfo #cto #business #techbusiness #enterprise #techcommunity

Would your business survive an internet outage? Most companies think they have a solid backup network plan - until it fails when they need it most. The truth is, what global enterprises know about redundancy, failover, and always-on connectivity is the difference between uninterrupted operations and costly downtime.

In this episode, Max Clark sits down with Rich Varner, CTO, and Benjamin Dunn, VP of Managed Network Services at Sierra Wireless, to reveal how the world’s leading companies ensure their backup networks don’t just exist—but actually work when it matters most. From managed wireless solutions to strategies for maintaining constant business continuity, they discuss what most businesses get wrong and how to fix it before it’s too late.

If you think your backup network is enough, think again. Don’t wait until disaster strikes—listen now and find out what global enterprises are doing differently to stay online 24/7!

Time Stamp: 

0:00 Episode Overview: Meet Richard Varner and Benjamin Dunn

1:39 Journey of Sierra Wireless

5:00 How Sierra Wireless Ship Devices

6:00 Value of Working with Sierra Wireless

14:48 Sierra Wireless Contract offers

21:18  Available Sierra Wireless Devices 

26:09 Sierras Wireless IMaestro Portal

31:00 Determining Data Needs: Sizing for Success

29:00 Pricing for the Service Plans

48:00 MNS Premium Service Level Agreement

51:00  Sierra Wireless in the IoT World

****

🔍 Find the best IT suppliers without boring sales calls.

ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they match your needs.

****

👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****

🌐 Let’s connect:

Website: www.itbroker.com

LinkedIn: Linkedin.com/in/maxclark

Twitter: twitter.com/maxclark

Business Pages

LinkedIn: www.linkedin.com/company/itbrokerdotcom

Instagram: www.instagram.com/itbrokerdotcom

Facebook: www.facebook.com/ITBrokerdotcom

#wirelesscommunications #internetserviceprovider #wirelessnetworks #networkservices #internetaccess #tech  #technology  #cfos #ceos #businesssolutions #TechDeepDive  #SierraWireless

Think you’re scoring a bargain on tech? Think again. Chasing the lowest price on internet, cloud, or hardware often leads to hidden limits, performance drops, and costly surprises.

In this episode, Max Clark breaks down the biggest misconceptions about tech pricing and why the race to the lowest cost isn’t what it seems. He covers how advancements in efficiency, not margin cuts, drive price reductions - and why blindly chasing the cheapest option can backfire. If you’ve ever wondered whether your IT budget is really being spent wisely, this episode will change the way you evaluate tech investments.

Cheap isn’t always better - but the right strategy is priceless. Hi play now!

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com
Let's connect:
LinkedIn: Linkedin.com/in/maxclark
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Business Page 
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#cloud  #cloudcomputing  #amazon #amazonwebservices #technology #tech #CEO #cfo #business
#techbusiness #cloudengineer #enterprise #techcommunity 

That AWS discount? It might be a financial trap. The AWS Enterprise Discount Program rewards high spenders—but what happens when your cloud usage drops? Cut costs too well, and you could be forced to pay more anyway.

In this episode, Max Clark breaks down the hidden risks of AWS EDP agreements, explaining why these “discounts” often lead to overspending. He covers the common pitfalls businesses fall into, how vendors push companies into commitments that limit their flexibility, and what you must understand before signing an AWS EDP. Learn how enterprise support costs, spend commitments, and contract structures can work against you and what negotiation strategies can actually protect your business.

Before you sign anything, tune in to this episode. It could save you millions!

You can also catch the vodcast version, published on YouTube on April 21 at 4 pm CDT
 📹 https://youtu.be/02gT-supaZo

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com
Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
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Facebook: www.facebook.com/ITBrokerdotcom

#cloud  #cloudcomputing  #amazon #amazonwebservices #technology #tech #CEO #cfo #business
#techbusiness #cloudengineer #enterprise #techcommunity 

Every IT leader has been there - too many vendors, too many portals, too many alerts. Managing a fragmented security stack isn’t just a headache - it’s a serious risk. The more solutions you add, the harder it gets to stay ahead of threats. But what if the answer isn’t more tools, but fewer?

In this episode, Max Clark sits down with Austin Stewart & Abraham Gonzalez from Cato Networks to break down why companies are abandoning the multi-vendor security model in favor of a simplified, unified SASE approach. They expose the hidden costs of piecemeal security, the biggest operational headaches IT teams face, and how Cato SASE is turning security complexity into a competitive.

Discover how global enterprises are cutting vendors, reducing costs, and taking back control of their IT infrastructure. Don’t miss out - hit play now!
 
****
🔍 Find the best IT suppliers without boring sales calls.
ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they match your needs.

****
👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****
🌐 Let’s connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Pages
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
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#technology #techsolutions #techinnovation #ceo  #businessgrowth #clouds #SASE #Cato #businesssolutions #TechDeepDive #podcast #tech #techindustry #cybersecurity #cloud

Your office phone system works fine—so moving it to the cloud should be easy, right? Wrong. A simple 'lift and shift' can lead to lost functionality, broken workflows, and major disruptions.

Max Clark explains why cloud migrations aren’t as simple as vendors make them seem. From network design challenges to hidden compatibility issues, we break down why so many businesses end up regretting their move - and how you can avoid the same fate. If you’re considering a transition to a cloud-based phone system, this episode is your roadmap to making sure it’s done right, without unnecessary costs and headaches.

The difference between a smooth migration and a multimillion-dollar mistake? Knowing what NOT to do - tune in now and learn how to future-proof your phone system migration!

You can also watch the video recording on YouTube:
https://youtu.be/63lKHE5YeA8

Don't miss out on this thought-provoking discussion that will help you navigate the complexities of phone system migration. Tune in now to stay informed and make the right choices for your business! 🎧🌐

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Let's connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Page 
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#20MinutesMax #PhoneSystemMigration #CloudTransition #Podcast #ITBroker #Insights

Why do some companies score huge discounts while you pay full price? It’s not luck—it’s strategy. Vendors have a hidden pricing playbook, and if you don’t know the rules, you’re losing.

In this episode, Max Clark breaks down how vendor pricing actually works, revealing the incentives, sales tactics, and hidden opportunities buyers can leverage. You’ll learn why vendors slash prices at the end of the quarter, how to time your negotiations, and what strategies can get you the best possible deal. Whether you’re buying cloud services, software, or IT infrastructure, understanding these pricing dynamics will give you a major advantage in negotiations.

Why pay more when you don’t have to? Tune in now and learn how to beat vendors at their own game!

You can also watch the episode on Youtube: https://youtu.be/qrGWCHWD38k

#20MinutesMax #ITBroker #TechIndustry #VendorSelection #technology #tech #vendorlist #vendor #techindustry #CEO #businessgrowth #business #techbusiness #businesssolutions

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Let's connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

Ever felt like your business is constantly chasing after productivity but never quite getting there? What if the solution isn't just about cutting costs or working harder, but leveraging a powerful, scalable tool that guarantees seamless performance from anywhere?

In this episode, Max Clark sits down with Gary Coben and Kevin Sullivan from Evolve IP, two experts at the forefront of cloud desktop solutions. They dive into how their platform is revolutionizing business efficiency—no matter the size or scope of the organization. Gary and Kevin break down the technology behind Evolve IP’s cloud desktop solutions, how it’s been a game-changer for businesses, and why it guarantees performance every single time.

Ready to unlock unmatched business efficiency? Discover how Evolve IP’s cloud desktop solutions can streamline your operations, drive consistent performance, and position your business for unstoppable success. This is one episode you won’t want to miss!

****
🔍 Find the best IT suppliers without boring sales calls.
ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they're a great match for your needs.

****
👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****
🌐 Let’s connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Pages
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

#technology #techsolutions  #techstartups #techinnovation   #ceo  #businessgrowth #businesssolutions #TechDeepDive #EvolveIP   #daas   #MaxClark #podcast #tech #techindustry 

Let’s be honest—RFPs suck. Weeks of drafting, chasing vendors, and reviewing proposals, only to end up where you started. But what if the game was rigged from the start?

In this episode, Max Clark exposes why the RFP process is fundamentally broken, how preferred vendors secretly control the outcome, and why most companies waste weeks on a flawed system that rarely delivers the best solution. From biased selection committees to meaningless vendor comparisons and inflated pricing, we break down why RFPs fail and what businesses should do instead to make smarter, more effective buying decisions.

The RFP process is broken - but your business doesn’t have to suffer for it. Tune in now to uncover what vendors don’t want you to know!

#20MinutesMax #ITBroker #TechIndustry #VendorSelection #technology #tech #vendorlist #vendor #techindustry #CEO #businessgrowth #business #techbusiness #businesssolutions

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in IT

If you’re looking for quick tips on optimizing tech, managing suppliers, and growing a business 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

You can also catch the vodcast version (with timestamp): https://youtu.be/-oJyTWKpGB8
***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Let's connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom