Kane McGuire and his team have provided the historical context for the Bulldogs and Lady Techsters since 2012. The Associate A.D. for Strategic Communications and Digital Strategy is his formal title, but he admits the good ole fashioned ‘S.I.D.,’ or Sports Information Director, might be more fitting (and less of a mouthful). Kane lives and breathes Ruston, Tech, and his craft. Listen as Kane details his journey behind the scenes in Tech athletics and peels back the curtain on how his brain works in telling the stories of student-athletes and coaches throughout the years. 

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