This podcast interview focuses on product innovation that has the power to build organizational superpowers. My guest is Jason Radisson, Founder and CEO of Movo.

Jason is a tech entrepreneur on a mission. He inherited his single mother’s work ethic as he worked various blue-collar jobs to fund his education. He started his career at McKinsey & Company. He then became an entrepreneur and joined the early days of Uber, where he launched and grew cities in the western US as a Regional General Manager. Fast forward to today, and Jason has built multiple tech unicorns, including rideshare giant 99. His latest venture, Sh1ft helps remove friction from employment across frontline labor industries such as manufacturing and healthcare. 

He is passionate about using technology to empower and uplift the frontline workforce, which he believes is the backbone of the economy and society. 

That became the trigger to found Movo in early 2019 to address the challenges and opportunities of this segment, which is often overlooked and underserved by traditional HR solutions.

Their mission: To improve the gig economy by making it as good for employees as it has been for employers. 

And this inspired me, and hence I invited Jason to my podcast. We explore what's broken in the way the market has access to talent. Jason puts his finger on the opportunity HRTech vendors have failed to address and shares his vision of how to solve this global problem by taking a fresh approach. He shares his big lessons learned on how and when to scale the business. And last but not least, the tells a story about how they created remarkable differentiation when the market needed it most.

Here's one of his quotes

We can replace Workday for massive employers. That's what we're gunning for. 

Just our philosophy towards sharing, It's been almost an afterthought by the HR tech industry to have your workforce talking to each other and sharing with other people. We think people should share, and you should be able to follow people who are in your profession in other countries, and you should be able to have casual mentoring and casual interactions outside of work. And it's kind of the antithesis of where traditionally, HR software has been.

During this interview, you will learn four things:

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This podcast interview focuses on product innovation that has the power to take the pain out of software training. My guest is Ken Babcock, Co-founder and CEO of Tango.

Ken Babcock spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy from 2014 to 2018. In 2019 he decide to do his MBA at Harvard Business School. But shortly in, he and his co-founders, Brian Shultz and Dan Giovacchini, dropped out of Harvard during the pandemic to start Tango.

Today he's the  Co-founder and CEO of Tango, which takes the pain out of documenting processes by automatically generating how-to guides while you work.

Since then, the company has grown to over 350,000 users and is trusted by people and teams at organizations, including Netflix, IBM, Salesforce, Nike, and more.

Tango has been recognized as a finalist for Product Hunt’s Product of the Year, Google's 12 Favorite Chrome Extensions of 2022, and Fast Company's Next Big Things in Tech for 2022. They have raised $19.7M in venture capital funding to date. 

Their mission: building a future of work where processes are easier to document and faster to follow. 

And this inspired me, and hence I invited Ken to my podcast. We explore what's broken in the way we capture and transfer knowledge. Ken shares how the company went from idea to GTM in literally months due to how the problem was exposed during Covid. He shares stories about how he overcame their biggest hurdle for growth: how to market their solution. And he shares some of Tango's secrets to spark viral growth and increase conversion from free to paid plans.

Here's one of his quotes

What we saw with a lot of our users is that their prior way of doing something was taking screenshots, manually going in and annotating the screenshots, dumping them into a Word doc, and typing it all up. And so the old way of doing things was so clunky. It wasn't anything that was rocket science. But it was extremely tedious. 

And what we found with the market is everybody knows that this is a problem. What we realized was that people actually didn't know that there would be a solution out there. 

So that was the hardest part: How do we shift our marketing strategy, knowing that our best users, the people that are doing things the old way, aren't even going to know that they can solve their own problems?

During this interview, you will learn four things:

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This podcast interview focuses on exploring the biggest business lessons learned after our last podcast interview 5 years ago. My guest is Ryan Falkenberg, Co-founder and Co-CEO of CLEVVA.

Ryan has always been fascinated by what makes people tick and what makes them perform optimally. He’s been frustrated at the slow pace of change when it comes to education and learning. To address that, he created a learning consultancy, Hi-Performance Learning, that aimed to push the boundaries of organizational learning through e-learning, gamification, and expert systems.

To then remove the constraints by tech. bandwidth, he founded CUDA Technologies.

Yet no matter how they optimized formal learning, a core problem remained. People still had to memorize and repeat complex decision formulas in a world that was accelerating. It was time for a complete rethink. This was the starting point for CLEVVA back in June 2011. In the meantime, CLEVVA has been in business for well over 12 years, and five years have passed since Ryan was on my podcast last.

This interview inspired me in many ways, and parts of it ended up in chapter 1 of my book, "The Remarkable Effect." Since so many things happened since I decided to invite Ryan back on my podcast. We explore the big lessons Ryan learned over the last five years. He shares a story about what made him realize they competed for the wrong business in the wrong market. He then explains what he changed from a mindset perspective and how that helped them get remarkable traction in a completely new category - thereby attracting the right customers and the right partners. Last but not least, he shares his experiences in how to create funding freedom for the business - and how that liberates them to do the right thing.

Here's one of his quotes

We took ownership of the outcome. So we didn't put on a lens of a Software as a Service company. We put on the lens as a solution as a service company. So we actually then got teams to be able to specialize in these conversations. And so that we could not just say to our customer, here's the software, I'll teach you how to build that conversation; we said we will deliver a virtual agent having those conversations, and it will be up and running in four weeks. And we will take ownership of that and be accountable for the performance. And so what changed as well is, is our customers didn't feel we were having to convince them on our software. What we were showcasing is we actually were selling an outcome, a measurable outcome that would have conversations that mattered. 

During this interview, you will learn four things:

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This podcast interview focuses on product innovation that has the power to give self-care businesses give their clients more of the magical moments that matter. My guest is Matt Danna, CEO of Boulevard. 

Matt is a tech entrepreneur on a mission. He's addicted to building technology for the creative class and passionate about the intersection between design and technology. 

Matt has spent his entire career building technologies to empower creative professionals., Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen. 

He co-founding Boulevard in 2016 as he and his co-founder realized this industry - the professionals who help us look and feel our best - has traditionally been underserved when it comes to tech and support. 

So their mission is to change that by enabling their customers to give their clients more of the magical moments that matter.

And this inspired me, and hence I invited Matt to my podcast. We explore how the company evolved from a scheduling solution into a complete experience platform, positioning for the salon and spa industry. 

Matt explains how they carved out their niche and how early architectural design now provides them with a multi-year competitive advantage. helping them stand out from competitors who added these features later. He elaborates on how they accelerated growth and reduced CAC by leveraging the power of network effects and customer referrals.

He shares his story of how brand trust, design, and community have become core differentiators for the company, thereby creating a magnetic effect. Last but not least, he explains how the company achieved minimal customer churn during covid, and was able to add well over 600 customers in a market that was effectively closed. 

Here's one of his quotes

The hardest nut to crack over time has been our go-to market motion. My co-founder and I were both engineers. And so, learning how to sell a product was entirely new territory for us. And there's this perception out there from some founders if you build it, they'll come. That never happens. And so you have to be so intentional about your go-to market. You have to be very, very focused on what's your ideal customer profile. That is something that we continue to refine on a quarterly basis, Who are we best set up to support? Who do we have pricing power over?

During this interview, you will learn four things:

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This podcast interview focuses on what it takes to scale the growth of your SaaS business by establishing a remarkable ecosystem. My guest is Barrett King, Sr. Manager - Global GTM Strategy, Partner Ecosystem at Hubspot and host of the Outcomes Podcast. 

​​Barrett is a highly motivated and results-driven professional with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. 

He's the host of the Outcomes Podcast - Where Partnership & SaaS meet - and Senior Manager for Go-to-Market strategies for the Global Partner Ecosystem at Hubspot. 

It's that combination that triggered me to invite him to my podcast. We explore the art of building and managing partnerships in B2B SaaS organizations. Barrett elaborates on the critical components to focus on throughout the acquisition, onboarding, and lifecycle stages of partners. He shares his experience in concurring the complexity of managing partnerships as businesses evolve and the necessity of diversifying these partnerships for mutual benefit. Lastly, he addresses how to overcome the personnel challenges in various stages of a partnership program, underlining the importance of specialization as the program matures. 

Here's one of his quotes

Folks will always say things like: "We want to go and build an ecosystem."

You're saying the wrong thing. We want to build a partner program, you're not even thinking about it the right way. I always stopped them there, and I say: "Think about your customer needs first that you don't deliver. That's where your opportunities lie."

During this interview, you will learn four things:

For more information about the guest from this week:

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This podcast interview focuses on product innovation that has the power to +10% revenue from better search, feed, and ads ranking. My guest is Andrew Yates, Co-founder and CEO of Promoted.

Andrew Yates formerly led ads ranking, auction, and marketplace engineering and research teams at Facebook and Pinterest. He specializes in designing billion-dollar content marketplaces that maximize long-term revenue while protecting both seller and user experiences. Andrew has published over a dozen patents in online advertising optimization.

Andrew met his co-founder at Pinterest. That's where they built Pinterest ads together and realized they could unify ideas from ads and search engineering to make all commercial media better. This became the founding idea behind Promoted, which they started in April 2020

Their mission:  to match every buyer with every seller across every app.

And this inspired me, and hence I invited Andrew to my podcast. We explore Andrews's entrepreneurial journey and ideas and what challenges he had to overcome around go-to-market, winning over the biggest skeptics, and creating a revenue flywheel. He explains how breaking away from existing structures and established norms has helped them to break through. Last but not least, his lessons learned around product strategy - and how he arrived at his first principles to drive remarkable value in the shortest amount of time. 

Here's one of his quotes

We didn't have an open-source philosophy when we first started. Our original philosophy was: Make sure it works. Make sure you build something valuable, put it into production, and make sure that it works and test it against good engineering teams that have the resources, time, and attention to build a similar system and it needs to outperform them. 

During this interview, you will learn four things:

For more information about the guest from this week:

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This podcast interview focuses on product innovation that has the power to ensure everyone with an electric car to always have access to services on the go. My guests are Gijs van Lookeren Campagne and Jan Borghuis, co-CEOs at Ease2pay.

Gijs and Jan share a long history together. They started their first company, Greenwheels, together in 1995. 

Together they're captivated by new technologies that can change the world, dreaming about how it can be easier, better, and especially without hassle. 

With Greenwheels, this meant innovating car rental into a 24/7 self-service concept. And today, with Ease2pay (which they founded in 2017)  they are gradually making that dream a reality again, enabling managers of gas stations, charging stations, parking garages, camper sites, marinas, inland ports, and truck parks to turn their location into a self-service site.

In this way, they are making the energy transition easy for everyone.

And this inspired me, and hence I invited both Gijs and Jan to my podcast. We explore what stands in the way of making the rapid transition to electronic vehicles happening. The two founders discuss their journey of building the business from scratch, and how the accelerated this by leveraging M&A from the start. They share insights about the complexities of merging companies and the potential losses in synergy if done improperly. They also discuss some of the mistakes they've made along the way, including delayed integration of acquisitions and changes to pricing systems without careful consideration.

Here's one of their quotes

We are facilitating the energy transition. Ton, you didn't make the transition yet yourself. I didn't make that transition myself, actually. So why people don't do that transition to battery electric cars? Because it's a lot of hassle. You need to have three plastic cards if you want to go on holiday. But most people have multiple cards, and then the card doesn't work here, and it is not bookable, so you drive to France, arrive at the station to charge, and there are three people waiting in front of you. So Book, Park, Charge, and pay at the base, we think there's an innovation to be done to facilitate people. And that would drive the adoption of battery electric cars - but also ships, boats, and trucks.

During this interview, you will learn four things:

For more information about the guest from this week:

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This podcast interview focuses on product innovation that has the power to help us all deliver a buyer experience that wins deals. My guest is Erdem Gelal, Co-founder and CEO of Flowla. 

Erdem Gelal has a wealth of work experience, beginning with an internship at PricewaterhouseCoopers in 2010, Accenture in 2011 and a Financial Analyst role at Procter & Gamble the same year. His entrepreneurial journey started when he co-founded cubic.fm in 2013 and ProceedLabs in 2015. ProceedLabs was acquired in 2018. This didn't stop his passion for exploration. In 2020, he co-founded TalentGrid, and in 2022 Flowla, where he's currently the CEO.

Flowla is on a mission to build an outstanding & frictionless way to get deals done. Because it's time we all should stop relying on emails to do that.

They believe B2B processes deserve a consumer-grade approach, so closing B2B deals can be as easy as checking out a cat litter box on Amazon.

And this inspired me, and hence I invited Erdem to my podcast. We explore what's broken in the B2B SaaS sales process. Erdem explains the fundamental decisions that helped take the company from its idea to where they are today, why he doubled down on a bottom-up PLG approach, and what he's learned to get traction going. We discuss his big learnings to drive the adoption of the solution and to spark word-of-mouth recommendations. Last but not least, he shares how their mantra to build 100 true fans has helped to be remarkable from the start. 

Here's one of his quotes

When we ask our users: 'What do you like most about Flowla,' the top answer we get is: Standing out from the crowd.

They like the idea of making a difference to stand out in the noisy inbox, and increase win-win rates, not only because everything is just in one place, but also because they can reduce ghosting. It definitely crosses a certain threshold when it comes to an inbox with 100s of unread emails.

During this interview, you will learn four things:

For more information about the guest from this week:

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This podcast interview focuses on product innovation that has the power to enable every PLG B2B SaaS company grow their MRR without high upfront costs. My guest is Joran Hofman, CEO of Reditus.

Joran is a tech entrepreneur on a mission. Back in 2020 he was an affiliate for 80+ SaaS tools and was generating an average of 30k in organic visits each month. Due to the issues he experienced with the current affiliate management software tools, it never resulted in the passive income he was hoping for.

After getting frustrated time & time again by the clunky affiliate management software and losing precious affiliate revenue, he decided to solve the problem at the core. This is how Reditus was born. Their mantra: When the affiliate does well, so will B2B SaaS companies; in the end, so will Reditus.

This inspired me, and hence I invited Joran to my podcast. We explore his journey into affiliate marketing and the founding of his B2B SaaS company. He shares his biggest challenges on his early journey, such as a complete rebuild of his platform - and discusses how tuning segmentation has helped to optimize traction. He also reveals the secrets to helping his customers, B2B SaaS companies, get irresistible value from his platform. Last but not least, he provides two pieces of advice that peer B2B SaaS CEOs can do their advantage with.

Here's one of his quotes

What we're trying to build is a huge network with people who have access to your ideal customer profile. So it's not just building a network of affiliates. It's also knowing what kind of reach they have and where they have their reach so you can really tap into their market. The ideal world is that they have a channel where they don't have to pay upfront costs to actually do marketing because that's the huge benefit of affiliate marketing.

During this interview, you will learn four things:

For more information about the guest from this week:

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This podcast interview focuses on product innovation that powers businesses to accurately answer the question: What will customers buy? My guest is Sebastian Baier, Founder, and CEO of Buynomics.

Sebastian is a tech entrepreneur on a mission.  He was a Director with Simon-Kucher & Partners, where I worked with leading international companies on pricing and portfolio structure. That's where the idea sparked for Buynomics.

In July 2018, he co-founded Buynomics. Buynomics employs large-scale simulation technologies to digitize customers and predict their behavior. Their mission: to enable companies to answer all their market-facing questions, including pricing, product offers, and promotions.

And this inspired me, and hence I invited Sebastian to my podcast. We explore why it is so hard to get pricing right. And then Sebastian digs into the different ways we have to approach it and why. He shares his first principles when it comes to product development and elaborates on what he learned from initially going to market with far too broad segmentation. Last but not least, he shares a do and a don't based on what he learned in the last 5 years.

Here's one of his quotes

Key questions about revenue management are always the same. They're the same if you're Coca-Cola or if you're running a lemonade stand. But they are extremely hard to answer. What is the right price? What is the right promotion? And they have a gigantic impact. 

What makes it really difficult to think about it is one thing and one thing only: You don't know how your customers will react.

During this interview, you will learn four things:

For more information about the guest from this week:

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