A growing number of companies are pushing back against the use of Artificial Intelligence, citing concerns over its impact on human creativity, privacy, and the authenticity of online content. Silicon Valley giants have promoted AI as the future, but this enthusiasm has led to a backlash, with companies adopting anti-AI stances to prevent low-quality content and protect human talent. Beauty brand Dove has pledged to never use AI-generated content in ads, while creative social platforms are staking out AI-free zones, attracting customers who value authenticity.