TECH HUSTLER

Today's guest is the amazing Mikaela Larsell Ayesa!

Hack Your Closet was the largest data-driven clothing subscription service in the Nordics, reducing consumers' climate footprint by 97%. Mikaela and her co-founder Lisa grew the company to 45 employees in 2 European markets and raised 3M USD. After 3 years of running the business, they filed for bankruptcy.

In the episode we cover how to take critique and turn it into a strength and fuel for personal development. We talk about how to product develop together with your customer and flip your business model. We also go through their funding journey, from seed, showing traction and growth to expanding to a new market and preparing for an A round.

Mikaela shares the unfiltered story from rise to fall!

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

Today's guest is the amazing Maria Villanueva!

Maria Villanueva who is founder and CEO of BeautyQlick. In 2005 she moved back home to Sweden from London, where she had worked as a beauty consultant for Chanel for 5 years, and she realized how much harder it was for her to find makeup for a darker skin tone. She could never just go to a store and find the right shade but had to spend a lot of time searching around online and this is where the idea of BeautyQlick was born.

In the episode we talk about sustainable consumerism and that we are not going to reach the 2030 goals, reported by Greenpeace. We talk about owning your own data in the web3 and building bathroom cabinets in the metaverse. We also cover being a woman of color and raising investments and gaining a goldfish memory where a no is not a no forever.

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

Today's guest is the amazing Emelie Meurk Demerud!

Emelie is a tech entrepreneur and investor and she enjoys being part of fast growing tech companies with sustainability as a core. She is the co-founder of Hedeylity Technology a tech innovation agency with focus on making a tech imprint for a better world. She is also co-founder of Deb., that provides modern and qualitative board education with focus on diversity in the boardrooms.

We talk about building your first prototype and finding the right tech partner. We also talk about the inequality and biases in the boardroom and how you can find your strengths and pitch them like a pro. Only 9% of chairs are women and we cover the need to create a safe environment in the boardroom. We also talk about the process of raising an investment fund and investing in sustainable companies.

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

Today's guest is the amazing Anna Volby!

Anna is the founder and CEO of We Exist, a tech recruitment company. Anna founded We Exist because she wanted to see more gender equality and inclusiveness in tech and with her unique process she is changing how tech companies recruit talent.

We talk about how to create an inclusive corporate culture, becoming a mother and at the same time being an entrepreneur and how to tailor your life to fit your passion.

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

This week's episode is a live recording from the Release Party of Tech Hustler podcast in September. It was such a great release with the coolest female tech founders and investors in the Swedish ecosystem.  We had very interesting discussions and I wanted to share them with you.

First out is Beatrice von Schwerin who is, together with Lisa Leuhusen, founder of Blanche stories. A brand new romance app for female sexual pleasure and wellbeing. We talk about their latest investment round and the differences between male and female investors and their investmentstrategy.

Next is Persheng Babaheidari that together with her sister Perdica is the founder of ByBano. They are creating elegant business bags for women. We talk about their marketing strategy and how they are growing their brand on TikTok. How to find the koncept that is trending and to post 3 times a day for 100 days to learn what works.

Then we have Mikaela Aare who is a career counselor gone entrepreneur, NFT creator and founder of Rebel Wonderland. We talk about digital wallets, blockchain, what NFT projects to invest in and how you can create your own NFT collection.

And the last interview is with Elena Kell and Silvia A. Carretta from Women in AI. We talk about creating space for women in AI and that you don't have to choose between your personal and professional life. How to be a good role model for young women in tech and to live a vulnerable life. To embody and be the change that you want to see in the world.

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

Today's guest is the amazing Anja Leissner!

Anja Leissner has an extensive background in food tech and she is the co-founder of Stockeld Dreamery, a plant based company set out to create the world’s most ambitious cheese. Anja is also a startup mentor for Rockstart and Norrsken Foundation.

In the first minutes we cover sustainability, climate crises and makeup.

We also talk about how to attract and pitch to investors, becoming a great leader and the true meaning of being humble.

Humbleness has nothing to do with not knowing your worth, you are humble when you know your worth. You don't have the need to tell everyone how good you are when you have the security of knowing your true competence.

Always be humble, truthful and authentic!

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

Today's guest is the amazing Steph Darvill!

She is Co-founder & COO of Aline which is a platform that validates informal learning. She is originally from London, UK but she spent the last ten years  living abroad in seven countries, five of those years here in Sweden. She is an entrepreneur with a huge passion for lifelong learning and talking openly about mental health.

We talk about the boys club and the stereotype picture of entrepreneurship, embracing your emotional roller coaster and to stop mistaking privilege for passion. And by the way, did you know that the average investor relationship lasts longer than the average marriage?

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends.

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me: [email protected]

Today's guest is the amazing Johanna Hoof!

Led by an excitement for sound innovation and the boom around podcasting, Johanna founded a production company focusing on podcasting in 2019. While trying to find a more authentic and spontaneous way of sharing audio content, she developed a new short-form podcast format, which she called “logcasting”, in collaboration with music artists, influencers and podcasters. In 2019 Logcast was born and she is on a mission to disrupt social media and give back the power to content creators with the help of blockchain and NFT:s.

In this episode we also talk about a failed launch, finding your tech team and the importance of surrounding yourself with different mentors.

Hope you enjoy the episode and if it speaks to you it would mean a lot to me if you would follow the show, give it a nice review and share it with your friends. 

See you next week and until then hustle smarter, not harder! ⚡️

xoxo Ivana

Follow me

Webbpage: https://linktr.ee/ivanavonproschwitz

Instagram: @techhustler.podcas

LinkedIn: @techhustler

Contact me [email protected] 

💥Tech Hustler podcast is finally live💥

….someone please pinch me in the arm….

In the first episode, you will get the opportunity to hear my unfiltered story.

I have never been this transparent in sharing my failures and learnings but today I am sharing it all with you.

The story starts with me coming to Sweden as a refugee at age 7, powering through law school even though I hated it and failed a lot of classes, working in the Insurance industry for 10+ years and being discriminated against because of being a young woman, becoming a mom, resigning in the middle of a pandemic, finding my calling and transitioning into entrepreneurship, working with 5 different co-founders on different startup ideas, pitching, hustling, driving a mentorship program impacting hundreds of people and finally finding my own voice and founding Tech Hustler.

The journey has not been easy but I didn't let it define and break me. I learned to own my story and use it to empower others. That is why I am sharing the unfiltered version with you and because I am tired of all the superficial relationships and polished entrepreneurship stories out there.

Now I have my own platform and community with other powerful and ambitious women that are on the same journey as me, to redefine the tech industry and claim their space in it.

The podcast is just the beginning and there are more exciting things coming your way 👀

So don't let anyone put you in a box and dim your light and remember to hustle smarter, not harder!

XOXO Ivana

👋🏼Hello and welcome to the Tech Hustler podcast!

This podcast is for you if you want to hear the unfiltered stories from inspiring tech entrepreneurs.

I started this podcast and the Tech Hustler Community to create what I was missing in the tech industry today.

My mission is to make space for women in tech by creating a platform where they can connect, get inspired and gain new knowledge that will help them accomplish whatever they are dreaming of.

It doesn't matter if you are a tech founder, an employee or dreaming of launching a start-up, this podcast is for you!

⚡️It’s time to start hustling smarter,  not harder!⚡️

👉🏼Follow on Instagram and LinkedIn @techhustler if you want to be the first one to know when new episodes are being released!

💕Love to hear from you at [email protected]

Hope to see you there! 

xoxo

Ivana von Proschwitz