Tech Marketing Trends

Tech Marketing Trends

By Jakob LöwenbrandBusinessMarketingManagement
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Tech Marketing Trends episodes

  • How to Be Brave With Your Content Marketing - Ahava Leibtag

    In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing.

    If you want to know more or get in touch with Ahava, you find more information in the links below:

     

    https://www.linkedin.com/in/ahavaleibtag/

     

    https://ahamediagroup.com/about-us/

    29 min
  • Lead Generation IRL - Pieter Limburg

    In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead.


    If you want to know more or get in touch with Pieter, you can find more information in the links below:


    https://www.linkedin.com/in/pieterlimburg/

     

    https://www.mobilocard.com/about-us

    21 min
  • How to create legendary category design for tech companies – Christopher Lochhead

    For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more.

    If you want to get to know more or get in touch with Christopher, you can find more information in the links below: 


    https://lochhead.com  

     

    https://www.linkedin.com/in/christopherlochhead/  

    50 min
  • Enabling Digital Transformation Through ABM – Thad Kahlow

    In this podcast episode, the CEO of BusinessOnline, Thad Kahlow, talks about how one can enable digital transformation with the help of ABM. Thad also shares some hands-on ABM examples as well as predictions for ABM going forward. 

     

    If you want to know more or get in touch with Thad, you can find more information in the links below: 

     

    https://www.linkedin.com/in/thadkahlow/  

     

    https://www.businessol.com/about 

    33 min
  • Relationship Sales at Scale – Dan Englander

    In this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale. 

    If you want to know more or get in touch with Dan, you can find more information in the links below: 

     

    https://www.linkedin.com/in/danenglander 

     

    https://www.salesschema.com/about/  

    32 min
  • Understanding The Core Ingredients to CX Success – Oliver Budworth

    In this podcast episode Oliver Budworth, Head of Strategy at the the B2B customer experience (CX) agency The Croc, talks about the core ingredients to CX Success.


    If you want to know more or get in touch with Oliver, you find more information in the links below:

     

    https://www.linkedin.com/in/oliverlb/?originalSubdomain=uk

     

    https://thecroc.com/

    29 min
  • Programmatic Paid Social for B2B Marketing – Sam Karow

    In this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more. 

    If you want to know more or get in touch with Sam, you find more information in the links below: 


    https://www.linkedin.com/in/sam-karow-39044b5/  

     

    https://www.effectivemc.com  

    35 min
  • Insights into effective ABM trends for SaaS in 2022 – Shira Abel

    In this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022.

    If you want to know more or get in touch with Shira, you find more information in the links below:

     

    https://www.linkedin.com/in/shiraabel/

     

    https://hunterandbard.com/

    32 min
  • How Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh Kehal

    In this podcast episode Ike Singh Kehal, CEO of the virtual event platform Social27 Inc., talks about how virtual events and conferences produce high client turnover rates in a post-covid world.

     

    If you want to know more or get in touch with Ike, you’ll find more information in the links below:

     

     

    https://www.linkedin.com/in/ikekehal/

     

    https://www.social27.com/index

    28 min

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B2B Tech Marketing Trends for Growth Driven CMOs