Amazon’s launched Alexa Plus in India, packed with Hindi support and smarter conversation skills—remembering context, switching between Hindi and English mid-sentence, and handling complex tasks like grocery orders or smart home control. Early access is live for both language groups, then free for Prime members; others pay ₹2,000/month. It’s deeply integrated with local services like Swiggy, Zomato, travel sites, and music apps including Amazon Music and JioSaavn. After testing since June, this upgrade follows Alexa’s 2017 India debut and 2019 Hindi rollout, capitalizing on India’s 600M+ Hindi speakers. Smart home device sales jumped 20% last year, and Alexa Plus—first announced in 2025, rolled out to U.S. users in 2026—is now expanding globally to the UK, Canada, and Germany with localized language support.
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Sources:
https://techcrunch.com/2026/09/16/amazon-launches-alexa-in-india-with-hindi-support/
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