Tech Over is a podcast dedicated to the in-depth exploration of the music industry, produced and hosted by Jean-Pierre Seck, an iconic figure of French rap and co-founder of the 45 Scientific label. In this first episode, Jean-Pierre Seck takes us to the heart of the genesis of the marketing concept of "World Music", a term that has transformed the perception and marketing of traditional and contemporary music from around the world.
The term "World Music" was popularized in the late 1980s, notably during a meeting in 1987 in London where producers and journalists agreed on this denomination to promote non-Western music on the international market. This initiative aimed to create a distinct category for artists often marginalized by traditional distribution channels, thus offering them increased visibility and deserved recognition.
Jean-Pierre Seck, with his experience in the music industry and his commitment to cultural diversity, analyzes the motivations behind this classification. It addresses the economic and cultural issues that led to the emergence of "World Music" as a commercial category, while highlighting the criticisms and debates it has sparked. Some artists and observers have indeed challenged this label, considering it reductive or exoticizing, and questioning its impact on the perception of traditional music.
Throughout the episode, Jean-Pierre Seck also evokes key figures who contributed to the popularization of "World Music", such as Peter Gabriel, co-founder of the Real World label and the WOMAD festival, who played a decisive role in the diffusion of this music to a wider Western audience.
Drawing on concrete examples and personal anecdotes, Jean-Pierre Seck offers a unique perspective on the evolution of "World Music" and its integration into the global music industry. He explores how this categorization has influenced marketing strategies, artistic collaborations and the reception of world music by international audiences.
This first episode of Tech Over is an invitation to reflect on how marketing concepts can shape our understanding and appreciation of diverse cultural expressions. As a passionate and informed host, Jean-Pierre Seck guides listeners through the complexities of the music industry, offering valuable insights for industry professionals, artists, and music lovers curious to discover the behind-the-scenes of global music.
Join us for this captivating exploration of "World Music" and discover how a simple label has transformed the international music landscape.
