We sat down with Mafalda Johannsen to explore how sellers can successfully prospect into technical personas. She shares how to navigate engineers’ skepticism, structure your messaging, and build credibility with highly technical buyers.

In this episode, you will learn:

• Why Customer Success is more than retention

• How to create trust-based relationships in DACH

• The role of empathy in renewals

• How to identify upsell opportunities

• Mafalda’s proven playbook for scaling Customer Success

More about Mafalda:

LinkedIn:

https://www.linkedin.com/in/mafalda-johannsen/

Her Masterclass: https://app.salesindach.com/offers/47R26qTK/checkout

Helena Klaus on LinkedIn:

https://www.linkedin.com/in/helenaklaus

Follow Sales in DACH on Instagram:

https://www.instagram.com/salesindach

Sales Hacks for DACH: https://app.salesindach.com/newsletters/sales-hacks-for-dach