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Tech predictions fall flat w/ Marketing Expert Chris Rodriguez
In this episode of Make Sense, I sit down with Chris Rodriguez, a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (less 10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area.
In this episode, we talk about digital marketing, the best traits for startup founders, and technology predictions that have not come true.
00:00 - Sensical and preposterous 2024 predictions
00:12 - Meet Chris and Lindsay
02:15 - How Chris has helped Lindsay over the years
03:28 - Why does Chris love digital marketing?
08:16 - Likening startup founders to the music industry
12:16 - Personality will take over
16:30 - And what about long form content? Will that take over?
19:13 - Hyper-personalization becomes the norm
25:04 - Are we going to see more automated DM conversations?
29:49 - Human interaction will become a premium experience
33:34 - Breaking down Elon Musk's most ridiculous predictions
51:57 - Episode recapMake Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.
About Chris
Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (less than 10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area. Visit iExcel.co to learn more.
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By Lindsay Tabas, Lady Engineer®In this episode of Make Sense, I sit down with Chris Rodriguez, a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (less 10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area.
In this episode, we talk about digital marketing, the best traits for startup founders, and technology predictions that have not come true.
00:00 - Sensical and preposterous 2024 predictions
00:12 - Meet Chris and Lindsay
02:15 - How Chris has helped Lindsay over the years
03:28 - Why does Chris love digital marketing?
08:16 - Likening startup founders to the music industry
12:16 - Personality will take over
16:30 - And what about long form content? Will that take over?
19:13 - Hyper-personalization becomes the norm
25:04 - Are we going to see more automated DM conversations?
29:49 - Human interaction will become a premium experience
33:34 - Breaking down Elon Musk's most ridiculous predictions
51:57 - Episode recapMake Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.
About Chris
Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (less than 10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area. Visit iExcel.co to learn more.