Tech San Diego Presents the TSD Spotlight

Short Form Video was the biggest trend that we discussed in our first episode of the year- but how do you leverage video for b2b marketing strategy? 

Introducing Katie Casillas of Casillas Media and Consulting. Katie is a short form video evangelist and she often uses her social media accounts to share tips and tricks for small business owners to use video in their digital marketing strategy. We asked her how small businesses can cut down clips of their videos for different platforms.

Listen now to hear about the tools out there to help you be a one-person video editing team. 

Done For You TikTok, Reels and Shorts videos | Splasheo
CapCut | All-in-one video editor
5 Free Teleprompter Apps to Read Scripts While Shooting Videos or Hosting Webinars 
Search listening tool for market, customer & content research - AnswerThePublic
Google Trends

Casillas Media and Consulting helps small businesses establish a digital presence, connect to their audience with amazing content, and add additional income streams with digital and physical products.
Done-with-you, done-for-you and consulting services available.
- Digital Marketing
- Social Media
- Content Ideation & Creation
- Digital Product Ideation & Creation ( online course, content vault, lead magnet, etc)
- Strategy & Coaching

Contact her at @heykatiecasillas | Instagram | Linktree

Or Email her at [email protected]
Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact

If you enjoyed this podcast episode, make sure to like, follow and share!

Tech Workers are experiencing unprecedented layoffs- and a lot of them are here on H-1B visas. What do those layoffs mean? What options do you have? Karine Wenger, Partner at Fragomen sits down with Kevin Carroll to talk about what you can do to remain here and working in the US. 

To speak to Karine or her colleagues directly, visit https://www.fragomen.com to learn more. 

Founded in 1951, Fragomen represents a broad range of companies, organizations and individuals to help facilitate the transfer of employees worldwide. They provide immigration support in more than 170 countries. All services are designed to improve your speed-to-ground and help you mobilize your employee population so you can remain a cutting-edge player in your industry and competitive wherever you operate.

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact
 
Music by ikoliks

If you enjoyed this podcast episode, make sure to like, follow and share!

Happy 2023, Hosts Sara Spiva and Alan Bush sit down for a talk about the upcoming trends that will be affecting marketing strategies and jobs in the coming year. Forbes recently published an article about the 2023 Digital Marketing Trends To Take Advantage Of Now that highlights the growing popularity of AI tools and other experimental technologies that might grow in popularity after expanding adoption. 

We talk about some of those trends, and some of the top AI tools that marketers are currently using to help build smarter, more successful campaigns. 

To learn more about how Ignite Visibility can help you, visit https://ignitevisibility.com

Learn more about Tech San Diego by visiting https://techsandiego.org

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact

If you enjoyed this podcast episode, make sure to like, follow and share!

What do Ryan Reynolds, Blues Clues, and Sustainable Shipping have in common- well, not much until 2022, when Maximum Effort and Flock Freight launched a tongue-in-cheek ad campaign to talk about what they are doing- and using our old friend Steve Burns from Blues Clues to do it. So, pull up your thinking chair, and grab your handy dandy notebook, cause we are talking with Bob Wolfley, Director of Social Media and Partnerships at Flock about how this campaign came about!

Founded in 2015, Flock Freight roared onto the tech startup scene in 2021 winning Start Up San Diego’s Startup of the Year award, CNBC's top 50 disruptors award, and a host of supply chain awards. Headquartered in Encinitas, Flock Freight is looking for brand awareness and a way to improve the freight industry- their software pools freight in the most efficient way possible, helping carriers keep their trucks full. They reimagine existing freight processes by relentlessly eliminating inefficiency and waste through shared truckload shipping. But shipping isn't flashy or sexy- so how do you build brand awareness?

Alan and Sara sit down for a lively conversation about building brand awareness, working with Ryan Reynolds's marketing company, and how the campaign has been received despite its racy vocabulary. Learn more at Flock Freight | Freight Shipping, Logistics & Technology and view their viral campaign on Youtube Here.

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact

If you enjoyed this podcast episode, like, follow, and share!

music by ikoliks

Sara and Alan sit down for a very meta conversation about using podcasting as part of your digital marketing strategy with podcasting veteran, Andrew Sims of Hypable Impact, Mugglecast, and Millennial. 

There are over 2 million podcasts and 48 million podcast episodes, chances are there's a show out there for you. But how can a B2B marketer get in on the action? When should you start a podcast? Is it an effective strategy to establish someone in your organization as a thought leader through podcast guest interviews? 

We also talked about monetizing your podcast, through advertising or Patreon, a crowdfunding platform for shows with an established audience. By next year, there will be over 160 million podcast listeners- listen to the episode to see if the time is right for you!

Hosts for the TSD Spotlight on Marketing are Sara Spiva, Tech San Diego and Alan Bush,  Ignite Visibility. 
 
Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact 

If you enjoyed this podcast episode, make sure to like, follow and share! 

Tech San Diego's Director of Comms, Sara Spiva, sits down with Alan Bush, VP of Strategy with Ignite Visibility to talk about Twitter and where to go if the app really does become unusable.

Only 10% of Twitter accounts are responsible for 92% of the tweets on Twitter- What!? 33% of users are using it to connect to brands and companies- providing an authentic way to connect with individuals.
So if the app really does become a brand liability, what's a digital marketer to do? In this episode of TSD Spotlight, we look at the potential fall of the 15th most popular social media site for B2B marketers, where we go from here, and whether Mastodon is a good alternative. If not Mastodon, what existing and functioning platforms should brands be using?

About the Guest:
UCSD instructor and expert consultant, Alan Bush is a premier digital marketing expert in the field. With over a decade of experience, Bush has held the Director role at multiple agencies, worked on hundreds of clients (both Fortune 500 and startups) as well as co-created and co-hosted two Internet marketing podcasts with international followings.

At Ignite Visibility, Alan is Vice President of Strategy and works on some of the company’s largest accounts, working as the head liaison with business development, operations, and the SEO team setting strategic direction for the company.

Ignite Visibility offers Earned Media (SEO, Social Media, Digital PR, Email Marketing, CRO, Analytics, Content Creation & Promotion), Paid Media (Paid Search, Social Media Advertising, Native, Programmatic, Amazon Advertising) and Website Development and Design services. Named as San Diego Business Journal's #8 Fastest Growing  Company in 2015  Learn more about how Ignite can help your business at https://ignitevisibility.com

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact

If you enjoyed this podcast episode, make sure to like, follow and share!

In this report, we identify key metrics that will be important to most tech companies and illuminate the current leading tech hubs as well as the up-and-coming opportune locations that companies could consider for future expansion.

Cushman & Wakefield is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Learn more: Visit www.cushmanwakefield.com & follow @CushWake on Twitter.

Since 1994, Tech San Diego has provided a unifying voice for San Diego’s technology community, fostering growth and business acceleration through collaborations between industry, education, and government.

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva.

TSD Spotlight is edited by Hypable Impact

Music by ikoliks

Tech San Diego Presents The TSD Spotlight

Spotlight on local transportation solution iCommute, powered by SANDAG

Gas prices are higher than ever- so what is a worker to do? 

iCommute is the Transportation Demand Management (TDM) program for the San Diego region. iCommute encourages the use of transportation alternatives to help reduce traffic congestion and greenhouse gas emissions. 

Kevin sat down with Antoinette Meier, Senior Director of Regional Planning at SANDAG, to talk about the iCommute program and how it can benefit both employees and employers. Until we can extend the public transportation infrastructure like the trolley system to the tech centers of the region, iCommute helps bridge that gap. 

SANDAG is a regional agency that connects people, places, and innovative ideas by implementing solutions with our unique and diverse communities.

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 
TSD Spotlight is recorded remotely and edited by Hypable Impact

Music by ikoliks

If you enjoyed this podcast episode, make sure to like, follow and share!

Host Kevin Carroll sits down to talk about the state of immigration with Karine Wenger, Trilingual Immigration Attorney, to talk about the state of employment, H1-B Visas and more. 

Employers who rely on foreign talent to supplement their workforce are facing additional challenges in this Great Resignation era.  In fact – when it comes to foreign talent – this may be better know as the Great Reshuffle.  

Employers are having to rethink their immigration policies and benefits they offer to retain current talent and attract new talent in this competitive marketplace. 

Listen now to hear whats coming for employers who are hiring. It's the latest Immigration alert from Fragomen, with Karine Wenger. 

Kevin Carroll sits down for a cybersecurity update with Chief Security Evangelist Tony Anscombe to chat about the escalating risk of cyberattacks and more.