In this episode of Tech Startups with Fexingo, Lucas and Luna dissect the counterintuitive growth strategy behind Linear, the issue-tracking software that became the gold standard for engineering teams. Rather than hiding behind traditional B2B sales tactics, Linear’s founder at the time, Karri Saarinen, leaned into radical transparency—publicly sharing revenue numbers, churn rates, and even the internal product roadmap. This approach didn’t just build community; it created a self-reinforcing loop of trust that allowed Linear to compete against entrenched giants like Jira without spending millions on enterprise sales. We explore how this 'open book' philosophy influenced hiring, product development, and customer retention in the highly competitive SaaS landscape of 2026.