Why does the best tech talent end up at TikTok instead of healthcare? Amber Vodegel sold her company to Philips and took a year off. But sitting still wasn’t an option. Inspired by Rutger Bregman’s ‘Moral Ambition’, she decided to put her talent where it truly matters. 

The result is 28X, a femtech app for cycle tracking that does everything differently. No subscription to log your own health, no data sales, no ads. Amber explains why venture capital is bad news for consumer health apps and how she’s building a model that puts the user first. 

She also shares the ethical dilemmas of entrepreneurship: outsource to the US or keep jobs local? Charge for basic care or keep it accessible? A candid conversation about moral entrepreneurship in digital health.