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In this episode, Arno and Emilie discuss how IT leaders can perform commercial functions simply by choosing the right vendors for their B2B software. They dive deep into how IT can have direct impact on conversions based on how they utilize their B2B e-commerce web store. Gone are the days when IT was just a support team. Now IT can make decisions that affect the entire business model of their organization.
By The B2B e-commerce talk5
22 ratings
In this episode, Arno and Emilie discuss how IT leaders can perform commercial functions simply by choosing the right vendors for their B2B software. They dive deep into how IT can have direct impact on conversions based on how they utilize their B2B e-commerce web store. Gone are the days when IT was just a support team. Now IT can make decisions that affect the entire business model of their organization.