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Tech Up Podcast
By Tanush PremBusiness
Tech Up Podcast episodes
- #45 How are Engineers Cool
Well, engineering and cool? Many people don't take it that way. It's a misconception engineering is boring and has no future. Engineering is tough, very obvious. But along with that, it is quite cool too.
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A tech industry battle is taking shape over the “metaverse.” Techup Podcast explains the concept and why tech companies like Facebook, Roblox, and Epic Games are investing billions to develop this digital space
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Why the electric cars consistently receive five-star safety ratings.
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To address rising health problems in the 1980s, scientists and policymakers developed the US Food Pyramid to encourage healthy eating. But despite a massive public education campaign, obesity and diabetes continued to rise. What happened? How did we get it so… wrong?
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How the PayPal Mafia took over Silicon Valley. Explained in a brief narrative voice.
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In 2006, Puma was the last to enter the Indian market and began with a modest revenue of just ₹22 crores in 2006. and during the same time, Nike was at 99cr Adidas was at 186 and Reebok was a giant with 354cr in revenue. But you know what? Fast forward to 2020. In the next 13 years, the Big Cat has raced way ahead of its Giant competitors! As of 2020, While Reebok was at 407cr, Adidas was 1250cr, Nike was at 831 cr whereas Puma was at an insane mark of 1413cr in revenue! And not just that puma has also been consistently profitable over the years in India. So the question is how did Puma beat the likes of Adidas, Nike, and Reebok?
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Cigarette advertisements flourished before the 1970s, and producers still had to overcome the fact that cigarettes will eventually kill the customers. Also, brand loyalty in the tobacco industry is extremely high. This makes it nearly impossible to convince a smoker to change to a “better” tobacco brand after he or she has a favored one. No wonder thus, marketing competition in this field was awfully fierce in the 20th century. Succeeding in such a difficult environment requires an outstanding marketing approach. So the winner of the game might be a very good example to learn from. The interesting question is how exactly did Marlboro get out of this advertising game as the biggest winner of the tobacco industry?
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Caffeine is our favorite psychoactive drug and why most people drink coffee, but so much more than that too.
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Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
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An in-depth look at how Elon Musk’s brain implant could shape the human race.
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About Tech Up Podcast
From the publisher's feed
Tech Up podcast aims to reveal the bigger picture of our world by making complicated topics easy to understand, often through a narrative lens. Interested in the stretching of minds, Tech Up podcast…
is here to educate and inspire the thinkers in us.