Tech Your Business

Restaurant owner turned software founder Geordy Murphy reveals how daily financial monitoring can increase profits by 40%.

After 18 years running restaurants, including turning a $200K loss into an $8M profit operation, Geordy created FobeSoft - a system that gives restaurant owners daily P&L statements compared to budget.

Learn practical financial control strategies that work for any business, including real case studies of businesses saving $40,000-$100,000 annually through better cost tracking. Discover why daily number-checking prevents small problems becoming major losses, how to organize expenses to reveal profit leaks, and which four key areas drain most business profits.

Geordy shares specific examples: a chef who saved $37,500 in credit card fees with one phone call, a restaurant that cut $40,000 in ineffective advertising without affecting sales, and how modern technology automates 97% of financial monitoring.

Perfect for restaurant owners, retail businesses, and any entrepreneur wanting better financial control. Get actionable insights from someone who's solved these problems in the real world.

Host: Peter Banigo, Target ICT

Guest: Geordy Murphy, Founder of FobeSoft

Contact: www.fobesoft.com | [email protected]

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠ https://targetict.co.uk⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠https://instantsetters.com⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠https://greentechpulse.com⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠https://ixbrlify.com⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠https://shortagejobs.com⁠⁠⁠

Join host Peter Banigo as he interviews Kami Kay, founder of Civilian, who transformed bulletproof protection from bulky vests into stylish everyday clothing. This episode explores how technology enables innovation in traditional industries, even without prior experience.

Kami discusses her journey creating NIJ-certified bulletproof clothing that's 40% lighter than traditional materials, using AI for business operations, and building a global supply chain. Learn practical strategies for product validation, international manufacturing, and effective marketing approaches.

Essential listening for entrepreneurs interested in product innovation, technology integration, and disrupting established markets.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

Security expert Dylan Evans reveals why most law firms waste money on ineffective security tools and shares the simple methods that actually prevent cybercrime. Learn how to protect attorney-client privilege and trust accounts without expensive IT infrastructure.

This episode covers practical security steps any law firm can implement today, from securing client communications to eliminating single points of failure. Dylan explains why cloud-based solutions often provide better security than traditional in-house systems and how to choose security providers who focus on results rather than compliance theater.

Perfect for solo practitioners and firm managers who want effective security without the complexity and cost of traditional cybersecurity approaches.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

Writing a business book isn't about chasing bestseller status - it's about creating a strategic tool that builds real authority and drives company growth. Self-publishing consultant Rodney Miles, who's helped over 300 authors in 15 years, reveals why the "bestseller" label has lost its meaning and what actually matters for business success.

In this practical episode, you'll discover the truth behind Amazon bestseller lists (sometimes requiring just 10-20 sales) versus New York Times rankings (needing 3,000-10,000 copies weekly). Rodney shares essential tools like Microsoft Word for formatting, Scrivener for organisation, and Publisher Rocket for category research.

Learn how to place strategic call-to-actions in your book's opening pages, leverage the 10% preview feature on platforms, and focus on professional presentation over bestseller badges. This episode builds on our previous self-publishing discussion (Episode 95) with deeper business strategy insights.

Perfect for business owners ready to transform their expertise into published authority that actually grows their companies.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

Most business websites struggle to attract visitors because they're trying to serve everyone instead of focusing on a specific audience. Digital marketing expert Barb Davids reveals the real reasons websites fail to get traffic and shares practical solutions that work.

Discover how to identify your true target audience, choose between free and paid traffic methods, and avoid the AI content trap that's hurting search rankings. Barb shares her 25+ years of experience with real examples, including the instant Google trick that shows exactly how your site appears in search results.

You'll learn simple weekly monitoring techniques, Google Analytics setup, and actionable strategies to attract more potential customers to your business website. Perfect for business owners who want concrete steps to improve their online presence without getting overwhelmed by technical jargon.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

Former public company CEO John Cousins shares exactly how he built MBA ASAP - an automated education business serving 30,000 students in 165 countries with zero employees.

Learn the specific technology tools and systematic approach John used to eliminate business headaches like difficult staff, demanding partners, and controlling investors. From automated marketing funnels to AI-powered customer service, John reveals the practical steps any business owner can take to build systems that truly work without constant oversight.

Perfect for business owners tired of managing people and ready to leverage technology for real business freedom.

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

Most business owners waste time on LinkedIn following advice that doesn't generate revenue. Colin Hirdman, founder of Rainmaker, reveals his proven system that builds real business relationships and drives sales without creating content or optimising profiles.

Learn Colin's three-pillar approach: authentic relationship philosophy, strategic audience building, and prospect activation through LinkedIn live streams. Discover how to make 25 daily connections with 20-25% acceptance rates, use Sales Navigator growth hacks, and convert prospects through educational live events.

Colin shares practical techniques including connection request strategies, messaging campaigns that build trust, and LinkedIn automation best practices. This system generates consistent leads and sales while avoiding the content creation trap that keeps most LinkedIn users busy but unprofitable.

Perfect for business owners, sales professionals, and entrepreneurs ready to use LinkedIn as a genuine revenue driver rather than a time-consuming social media platform.

Guest: Colin Hirdman - Founder, Rainmaker

https://rainmakergrows.com/resources

Consumer behaviour expert Shahar Boyayan reveals how artificial intelligence is fundamentally changing customer expectations and what business owners can do to adapt. From hyper-personalisation demands to the preference for AI over traditional customer service, discover the shifts happening right now in how people buy and interact with businesses.

Learn why 83% of customers prefer automated systems that solve problems quickly, how one business reduced staff from 16 to 3 using AI tools, and practical solutions starting at around £200 monthly. Shahar shares real examples of AI implementation across different industries and explains how five generations are adopting these technologies differently.

This episode covers voice AI customer service, automated follow-up systems, content creation tools, and the growing trend towards home-based services. You'll get specific tool recommendations and actionable advice for adapting your business to serve the future customer.

Perfect for business owners who want to understand changing customer behaviour and implement practical AI solutions without breaking their budget.

Guest: Shahar Boyayan - Consumer Behaviour Expert & Author

Website: proptalkie.com

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

Discover how Oleksandr Buratynskiy built tTravel from atravel blog to an app with 37,000+ users without any external investment. Thisepisode reveals practical strategies for bootstrapping a tech business,managing costs effectively, and scaling sustainably.

You'll learn how to identify essential tech investmentsversus unnecessary expenses, leverage free startup credits from major cloudproviders, and implement the "sales first, product second" approachthat can make or break bootstrap ventures.

Oleksandr shares the biggest cost surprises when scaling,warning signs of tech overspending, and how open source tools can dramaticallyreduce subscription costs. Perfect for business owners looking to build or growtheir tech presence without breaking the bank.

Guest:Oleksandr Buratynskiy, Founder & CEO of tTravel

Host: Peter Banigo, Target ICT

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

Most digital products fail because they're too complicated for everyday users. UX designer Daniel Andor explains why technical founders struggle with usability and shares his proven methods for creating products people actually want to use.

Discover how to test product ideas in days rather than months, avoid costly development mistakes, and build digital solutions that convert visitors into customers. Daniel reveals the biggest UX mistakes business owners make and provides practical strategies for user-centered design.

Perfect for business owners planning to launch digital products, struggling with low user engagement, or looking to improve their existing apps and websites.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com