At today’s event, TechCrunch got a quick look at the new iPhone 7. The base model 32GB iPhone 7 is available for pre-order starting September 9 for $649.

Like the new iPhone, the Apple Watch Series 2 is pretty much aesthetically identical to its predecessor. That said, the new watch is even more fitness focused than before. The new watch will run $369 when it arrives September 16th.

Sony introduced two camera-focused additions to its Xperia X line: the flagship 5.2-inch XZ and 4.2-inch Compact. Both have 23MP rear-facing cameras and advanced photo-taking technology.

Samsung celebrated this year’s IFA by unveiling the latest addition to its smartwatch line. The Gear S3 is larger than its predecessor, with a 46mm in diameter. It comes in two varieties, Classic and the ruggedized Frontier, both crafted by Swiss watch designer Yvan Arpa.

Sphero debuts a wrist-worn device that lets users control their adorable BB-8 droid.

Logitech’s Pop buttons make controlling your connected devices convenient. Control your Sonos, Phillips Hue, LIFX, SmartThings devices, Harmony hub remote among and other connected platforms. Logitech’s Pop starter kit, including a hub and two Pop buttons, retails for $99.99.

The thought of spending any meaningful money on a gadget like this is a foreign concept to Doug. Even with a BedJet v2 loaner unit, gadget reviewer Doug Aamoth finds himself outside of his financial comfort zone. The basic idea is that the BedJet blows hot or cold air so you can climate control your sleep. You can't argue with puffy sheets.

As someone pulling down several dollars an hour, gadget reviewer Doug Aamoth knows time is money. As such, the $10 Perfect Black and Tan Beer Layering Tool beats out the lowly upside-down spoon and eventually pays for itself.

We take a look at the brand new Staaker follow-drone, which is available for pre-order starting today

The Note 7 is the successor to 2015’s Note 5. The new Note maintains its predecessor’s 5.7-inch 2560 x 1440 quad HD display, while shrinking the phone’s overall size.