Sophie Simpson, Founder and Managing Director of award-winning communications agency Atteline, talks to us about her long and illustrious career working in PR in this episode of Techforce. She tells us about how she supports some of the biggest brands in the GCC and deliberate decisions she’s made to build a positive workplace.  

Al Marmoom Initiative empowers individuals with challenges to develop strengths often overlooked in mainstream settings. The nonprofit set out to help students develop their physical abilities — like their posture, muscle strength, and flexibility. But the lessons have a much bigger effect than just that.

Saud Al Sumait, the Deputy CEO at Drops Group, and Bernadette Geagea, Director of Customer Care at Majid Al Futtaim, reveal the seemingly obvious but seldom practised principle of successful digital transformation initiatives in this episode of Techforce. The retail leaders discuss the unique challenges that affect entrepreneurs in the Middle East and offer advice on striking the right tone in the digital age.

Mukesh Kumar and Matthew Lambert from Salesforce talk to us about how they help businesses tackle digital transformation in this episode of Techforce. They tells us about their work in Salesforce’s partner ecosystem and how it’s helping to create the transformation leaders of tomorrow. 

Group Operations Director at Skybound Wealth Management Husain Rangwalla shows us what it means to provide a white glove service in financial advice in this episode of Techforce. He discusses major trends impacting the wealth management space, giving wealth management an overhaul, and offers advice for businesses looking to embrace cutting-edge technology.

Mohamed Abdul Rahim at Octopian Security, talks to us about what it takes to drive successful, meaningful digital transformation in this episode of Techforce. He walks us through how he helps some of the largest organisations in the Middle East drive innovation, improve business outcomes, and stay ahead of the curve.

Salama Mohamed talks to us about her experience as an entrepreneur in this episode of Techforce. She tells us why she’s made it her mission to create skincare for every skin tone and condition and how she’s turned into the role model she’s always wanted to have.  

Dive into the future of e-commerce with Samiah from Alshaya Group and James from Salesforce, an expert in composable commerce. They unpack Alshaya Group's successful digital pivot, discuss the potential of headless commerce, and advise on maintaining customer-centricity amidst rapid digital transformation. This enlightening conversation is a must see for companies navigating retail's digital frontier.

Brendan Fludd, Group CRM Director at Chalhoub Group, lets us in on the secret to true customer centricity in this episode of Techforce. He tells us about how the retail giant makes every customer experience unforgettable and explains how AI and the ethics of gathering customer data is changing the game.

TechForce Middle East, is a new podcast sponsored by Salesforce that explores some of the important issues affecting Middle East businesses today. Every month we'll be joined by emerging entrepreneurs, startups, and leading companies to explore how they're navigating through some of the biggest changes of our time, whether it's about financial performance and inclusion, the future of work, digital-first customer experiences, or gender empowerment. We'll be learning from the best. Don't forget to hit the subscribe button below. See you soon.