Ford is trying to make the idea of a $30,000 American-built electric pickup feel less like fantasy and more like a manufacturing target. In this episode of TechMobility Topics, we examine Ford’s skunkworks approach to affordable EVs, including simplified vehicle design, fewer parts, large cast structures, faster development cycles, and a shift toward 48-volt electrical systems that could reduce wiring, complexity, weight, and cost. If electric vehicle prices have felt out of reach, this conversation explains how changing the way EVs are built may be the key to making them affordable.