Episode 184 of Digital Marketing Radio features 'Technical SEO', chapter 3 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.

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This is the second of the two chapters that deal with the more technical aspects of digital marketing in 2017. Get through this one and you’re over the hump!

An essential part of technical SEO ensures that your website includes markup code that helps search engines to understand your content better.

10) Featured snippets – AJ Ghergich

It’s possible to encourage Google to include some of your content in their search results – featured snippets. This is something that AJ Ghergich, SEO & Content Marketing Expert at Ghergich.com is currently incorporating into his client services.

AJ says: “We’re focusing our clients on earning featured snippets – mainly because it’s a new part of an effective content marketing strategy.

“We’ve recently done a study with SEMRush (I have it pinned on my twitter handle @SEO) with a lot of useful takeaways for feature snippets. You can go in there and see exactly how you should format your content to fit each specific snippet that you’re going after.”

Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.