James started entrepreneurship early (2:38 - selling balls at age 8, WonderBalls website still exists today)
In high school, James learned to code (7:15 - built soccer penalty game, financial tracking software)
After university, James started 6 startups at once (10:38 - Peach, BrandCamp, Symposia, glamping business, etc)
Two years ago James co-founded Zentient (15:20 - digi-cultural architecture collective)
James believes finding the right people is most important (17:10 - Good to Great book)
Work-life balance for James (19:38 - disciplined rest, separating work locations)
James stays motivated by curiosity (22:15 - taking on exciting projects)
A failure was Zentient and James almost going broke last year (25:10 - overextending themselves)
If he could go back, James would skip university (29:20 - travel, self-teach coding, start a business instead)
James is surprised Google thinks he's in a relationship (39:40 - enjoys romcoms, music, linguistics)
James wishes entrepreneurs were taught startup skills (47:15 - tracking features, iterative development)