Many people are fixated on the idea that the only way to grow their business is through attracting more customers but there are many other things you can do and Shaz shares why and how you can use all of them to grow successfully.

Retaining your existing customers is key because it’s far more cost-effective than the marketing required to secure new customers and Shaz explains exactly what you should be doing to increase revenue.

 

KEY TAKEAWAYS

• Review your prices and make sure there is a good margin for you
• Are you communicating to your customers all the services and products available to them?
• By increasing the frequency of purchases or visits by customers you are increasing your income from the client.
• People pay the least amount of attention to retaining customers but it’s more cost-effective to keep an existing customer than the cost of the marketing required to attract a new one.
• Look at systems in place and improve them to stop losing customers.
• Review all your systems and purchases can you purchase at a better price; can you be more efficient?

 

BEST MOMENTS

‘Every business can look at cross-selling to increase income’

‘There can be a range of factors that mean a customer chooses you’

‘Work out how many clients you are losing and fix the leaky bucket’

 

VALUABLE RESOURCES

[email protected]

 

ABOUT THE HOST

Shaz Nawaz is a serial entrepreneur; he owns five thriving businesses in diverse sectors.

Shaz is committed to helping business owners build successful businesses. Having conducted over 3,000 business growth consultation he has helped his clients generate millions in additional profits. His purpose is to inspire business owners to build businesses that are hugely profitable and sustainable.

He is a huge advocate of having multiple streams of income. He has written a number of business books and regularly contributes articles to mainstream media outlets.

You can find Shaz on:

•   Facebook
•   LinkedIn
•   Instagram
•   YouTube.