๐ค Marketing Is Moving Into the Age of AI Agents
๐ฌ โWeโll see marketing evolve into chat, generative AI, and agentic systems, because thatโs where users already are.โ
In this powerful insight, John Hearty, VP & Head of AI Governance at Mastercard, explains how marketing is entering a new paradigm, where AI tools, chat systems, and agentic platforms become the primary spaces for discovery, recommendations, and customer engagement.
He highlights a future where:
๐ Marketing integrates directly into AI-driven conversations
๐ก Experimentation becomes the new normal
๐ Discovery shifts from search engines to intelligent agents
As AI becomes part of everyday decision-making, brands will need to meet users inside these systems, not outside them.
Listen to the full podcast now- ย https://open.spotify.com/episode/2DR6L5uYsr2fzw9eHsYpr8?si=kpfQaQDWQNm4CSQBg73E3w
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