From connecting with professionals on LinkedIn and Twitter, to expanding the reach of your business online, Amber Mac knows what it takes to build rich and engaged communities online. “I think that social media is the number one tool where entrepreneurs miss out.”Beginning her career in the late 1990’s, right in the middle of the dot-com boom, Amber has achieved her success working as a strategist and marketing professional in the technology startup world. In 2006, Amber combined these skills and experiences to build her very own digital agency called Konnekt, and has since worked with clients including Microsoft Xbox, Ford Motor Company, Fast Company, PayPal and more. Amber appears regularly on networks like CNN, Bloomberg, and Sirius XM and is the author of her national bestselling book called Power Friending, and a co-author of Outsmarting Your Kids Online, a book all about internet safety for kids. In this week’s #StartupPodcast, host Rivers Corbett talks to Amber about how entrepreneurs can ensure they’re staying ahead of the game by adopting digital tools and technology.

The post Technology Adoption and Unlocking Markets with Amber Mac- November 14 2018 first appeared on Startup Canada.