When the barcode was introduced, it marked an incredible technological advancement for retailers. In this episode, Dr. Gary Deel talks to retail management professor Dr. Kevin Forehand about his 20 years of experience working in retail and entertainment. Learn about the adoption of technology including the growth of self-checkout lines and the testing of shopping carts equipped with technology that automatically calculates a customer’s purchase. Also learn how COVID-19 has accelerated the adoption of many of these technologies into the retail environment.

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