Tom welcomes Ross Cochran to the show to discuss how he got Cochran Exteriors started with his father over a decade ago in Indianapolis, Indiana and how the business has boomed to a profit of around $20 million annually. Ross explains the two contributing factors for why the organization has been so successful, the biggest challenges he’s overcome, how he’s used his marketing background to build a solid foundation for their brand and how they continue to exceed customer expectations with a top-notch sales presentation.