When I finished reading Next Generation Retail by Deborah Weinswig and Renee Hartmann, my first thought was that the great ideas in this book apply to direct-to-consumer manufacturers and professional services firms.

In this conversation, co-author Renee Hartmann helps us to understand better the following technologies that are not just for big companies:

• metaverse
• blockchain
• live streaming
• social commerce
• data and the CORE framework
• retail media
• quick commerce
• supply chain
• Headless CaaS